66 days until launch
I recently came across this article on zady.com. It really struck a chord as I imagine we are all feeling that “Sunday night dread” of fall approaching – when the impending onslaught of serious obligations and packed schedules start to give us heart palpitations. When we are thinking, “how do I achieve a better work-life balance this year”?
The article refreshingly states:
Let’s look at the phrase “work-life balance” more closely. Balance implies that two separate forces are involved, each pulling in a different direction. Which is exactly how we’ve put it into practice: We divide our work life and our home life into church and state, and thereby set them up for conflict.
She challenges the reader to think more in terms of work-life “integration” instead of “balance” – recognizing that one does not have to be such an out-of-place intrusion on the other.
Here at HEUCY we have been thinking hard about who our woman is, how she will wear each piece, how she will be able to care (or not since she is busy) for each piece. These pieces are crafted for women who strive for this integration – for those who don’t want to think so rigidly about work-wear and life-wear. She wants effortless style – to be comfortable but chic. We want to offer an option that fills the void between twin sets paired with mid-rise khakis and yoga pants (please ladies, those are not meant for outside the gym). Try this instead: