Saabs…and More, in New York


As promised, we are talking about our sixth favorite Nordic contribution…the Saab.  Full disclosure: I own a Saab station wagon and am amazed, every time I drive it, by the Scandinavian design sensibility.  I swear this car had seat warmers before they ever existed in other cars.  And the cup holder that comes out of the dashboard with a simple “push”…well, that’s just genius.  I’m sure the newer fancy automobiles out there have these features, and more, but I’m pretty happy with my very own “timeless classic.”  There are so few around anymore!


In honor of #ThrowBackThursday, here’s a shot of one of our favorite Saab moments, from a film based in NYC.  We are inspired by Nordic culture, and scenery…but HEUCY will forever and always love NYC.  It’s where we’ve had our hearts and shoes broken, then mended, where we’ve embraced Bloombergs bans on just about everything, where we raise our kids, eat brunch with friends, complain about the weather with friends and strangers…the list is really endless.  This city can be mean, but if you love it — and love to hate it — you just may never leave.  And, most importantly, NYC is where HEUCY is proud to make every garment you see for sale on

Speaking of filming, we spent today with the folks from STGC, our incredibly awesome factory owner Rosanna, and our too good to be true videographer Arnold.  We were filming a real “behind the seams” reality show, HEUCY-style.  We can’t wait to share the finished product with you all.

Until then…#tbt and good night!


The HEUCY Team

Nordic Spring Inspiration…and a HEUCY Gal’s Top Five, Nordic Style


We had a wonderful event last night, officially kicking off the launch of HEUCY’s Nordic Spring 2015 collection.  Friends and Tastemakers arrived to try on and purchase new items, and we served a signature cocktail called a Wolf’s Paw.  (Very simple recipe: vodka, lingonberry juice and ice).

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Why were we inspired by Nordic Spring?  The verdant colors and flora are so lush, the sun is so bright, the sky is so clear and the water is so inviting in that region in late Spring and Summer.  These elements became the starting point for our color pallette: citron, ivory, blue and white nautical stripes.

We’ve always admired the architecture and indoor/outdoor lifestyle of Nordic countries. Their incredibly cool, original yet utterly practical design sensibility speaks to us at HEUCY, where everything we do centers around accommodating an active, thoughtful lifestyle.  A lot of Scandinavian countries support sustainability, too, which is another synergy we found appealing.  All of these things helped the HEUCY Spring collection come to life.

We were also inspired by a somewhat faraway place because HEUCY is made for travel.  In the spirit of that, here are our Top Five Favorite Things from the Nordic lands:


1. Author Henning Mankell’s Kurt Wallander mysteries.  If you’ve seen the “Wallander” series on BBC, and its incredibly evocative shots of the Swedish countryside, you must read the books too.  They are page turners, and you can’t help but feel like you’re right alongside the brooding, tortured but lovable Detective Wallander.  This may be one of Kenneth Branagh’s best performances…in addition to Shakespeare, of course.

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2. Svenkst Tenn ( the Stockholm-based home decor shop with the most well-curated, must-have Scandinavian items. They have an eComm shop on the site, but be careful…it’s expensive eye candy.  Great visual inspiration, no matter what your price point may be.


3. Josef Frank textiles.  They’re quirky, nature-inspired and absolutely one-of-a-kind, and work with many different styles of home decor.


4. Toast Skagen.  Where I’m from, we call this “shrimp salad”…but no matter what you call it, it’s pretty darn delicious.  Here’s a recipe courtesy of Martha Stewart.  (Fun fact: Toast Skagen is originally from Denmark, where it got its name, but we first tasted it in Sweden).


5. Lars Bolander’s Scandinavian Design.  It veers a little bit to the traditional, Gustavian-style…but the colors and comfort that are part of Bolander’s aesthetic are eye-catching and delicious.  Google him, or buy “Lars Bolander’s Scandinavian Design” on Amazon.

And here’s a sixth: Saabs.  More on that tomorrow #tbt…


The HEUCY Team

Oscars Inspiration…and Validation

Neil Patrick Harris

As we develop our next collection, we found last night’s bevy of Oscar beauties very inspiring.  This would include Neil Patrick Harris (nee Doogie Howser), who seems to only improve with age.  Not sure if he’s doing the paleo diet, but we should research. (We also loved Patricia Arquette’s speech on equal pay for women, natch).

But I digress.  We picked some of our favorite looks from last night and wanted to share them with you.  Feel free to comment.  Many of us can’t afford the Chopard jewels and the hand-sewn couture gowns…but fortunately, a lot of the “trends” from last night do translate to everyday dressing.  Specifically, in terms of qualities we always consider here at HEUCY when designing new garments.  Such as:

1. Showing a little leg.  I think the average price of one of these gowns is in the five figures.  HEUCY’s Date Night dress with revealing side zipper is under $200, and because it’s jersey, you can wear it on the plane to the 2016 Oscars event and it won’t wrinkle.  A true bargain, if you ask me.

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2. Collarbones.  This may be the most flattering part of a woman’s body, and we like to show it off in a lot of our styles.  Lupita’s (yes, in our dreams she’s in a HEUCY dress and we’re on a first name basis) take on showing off her decolletage is super chic.

Lupita Nyongo collarbone

3. Shoulders.  Another area where you can’t really gain weight.  We thought Reese’s dress was grown up but young at the same time, which is a “look” we always try to go with in HEUCY’s designs.


4. As Many Shades of Grey (or Gray) As You Want.  Laura Dern and Naomi Watts’ gorgeous dresses reminded us why we chose to produce the Spring ’15 Date Night and jumpsuit in a grey bamboo microstripe.  50 stripes of grey is good for any girl, since this color is universally flattering and a bit more uplifting than black.  (Even though we’re huge proponents of black, just not all of the time).


5. Black.  Oh, wait, did we just mention we don’t wear black all of the time?  It’s sort of an 80/20 mix these days.


Cate Blanchett…doesn’t f’ around.  The next time we throw on the HEUCY Core collection, we’re pairing it with turquoise.  Maybe she’ll loan that necklace to us!

Until then…here’s a link to the full list of last night’s winners courtesy of ET Online.

We fell asleep somewhere between sound mixing and best picture.  Dreaming of the next collection, so we can bring a little practical glamour to your lives.  Stay tuned!


The HEUCY Team

The Here and Now of Local Production…


Today we met with the Save The Garment Center team at the HEUCY Factory…that is, the factory owned by the lovely Rosanna (pictured above, in red).  Rosanna was kind enough to meet with us today, while the rest of her team was out celebrating Chinese New Year.  We love how they decorated the office.  Hopefully some of the good luck will spread to all of Rosanna’s clients!


The premise behind today’s meeting is a cause about which we feel very strongly.  As a small business, HEUCY is incredibly reliant upon factories like Rosanna’s to produce our garments.  We prefer to have our collections made here because the high quality standards, reliability and responsiveness are necessary for our survival.  We can quickly turn things around with a factory when it is just blocks away, and it’s a lot easier to communicate with people when you are in the same physical space.  Not to mention the same time zone.


We have learned so much from Rosanna — and as a startup, we doubt we could do that if our factory were not in New York.  As the garment district is overtaken by swanky hotels and apartment buildings (yes, it is true…west 38th Street could be the next Williamsburg in a few years), some factories have been forced to move out of their spaces in 30 days or less.  If this happened to Rosanna, it would be disastrous for her and HEUCY…not to mention all of Rosanna’s other clients.

We’re going to elaborate upon this subject in the coming months, but wanted to give you a sneak peak of what’s “in development” outside of our clothing.  (Don’t worry, that’s in development too).  We’re thrilled to partner with the STGC team and other clothing brands and retailers to support local NYC production.  More to follow.  Until then…


Happy Chinese New year!


The HEUCY Team

Spotlight On: Butter…


We recently chatted with the lovely Chay Wike, founder of and one of our fave blogs (in addition to ours, of course),


Chay curates very cool and organic types of items, including clothing, tea and fragrance, for sale on  The assortment will make you wonder why you haven’t moved to LA yet.  Especially if you’re like us, and you’re braving the bitter cold right now and looking out your window to see snow…and more snow…and more gray sky.  And cursing that ground hog.  We’re also vibing on LA after seeing how hot Malin Akerman looked in the HEUCY Alter Ego jumpsuit.

Malin jumpsuit


Anyhoo, one of our favorite parts of Chay’s site is Butter, where Chay posts “Kitchen Visits” she has filmed with all sorts of people, known and unknown.  The premise behind the “Kitchen Visits” was Chay’s desire to show people in their own environments, cooking good, delicious food and sharing recipes that are easy to make.

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I won’t lie.  We were disheartened at first to see that model Kirsty Hume uses butter…actually, more butter than you would ever imagine…to cook.  She’s one of those models who actually, really does eat whatever she wants.  But, alas, Kirsty’s recipe for butter roasted chicken and mixed greens with shallots, figs and goat cheese is simple to execute and it’s seriously delicious.  The perfect dish for a cold winter night.

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Chay’s recipe box includes some killer cocktail recipes.  And to balance it all out, Chay recently posted a kitchen visit with Amanda Chantal Bacon, the owner of Moon Juice Shop and there’s a bone broth recipe, too.  (Okay, we don’t really do trends…but the broth “trend” is useful and good for you).

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Our other favorite thing about Chay’s site: daily horoscopes from the AstroTwins.  Mine says that efficiency is the word of the day today, so I gotta run.  Until our next post, check out Chay’s site and imagine yourself somewhere in Cali, wearing HEUCY jersey, drinking a citrus tequila cocktail.  Or something like that.


The HEUCY Team

A Weekender Worthy Recipe for Cold Temps & Valentine’s Day


We just learned that it’s #NationalItalianFoodDay.  Not sure when this special day was “invented” (we think it should be every day, given our love of olive oil and red wine) but we’re happy it’s here.

In celebration, we wanted to share one of our favorite recipes from a very fine New York City institution, Da Silvano.  It’s cold outside, if you live anywhere on the East coast!  Treat yourself with a bowl of this spicy, hot pasta this Valentine’s Day weekend, a nice glass (or glasses) of Brunello di Montalcino-Lisini (or not) and some chocolate for dessert.  PS: this recipe also pairs nicely with sustainable jersey. PPS: it’s really easy to make, natch.


Penne Arrabbiata — courtesy of Da Silvano

Fine sea salt

5 tablespoons olive oil

2 cloves garlic, crushed and peeled

1 can (28 oz.) whole plum tomatoes, preferably San Marzano, crushed by hand

1/2 teaspoon red pepper

1 pound dried penne, ziti or rigatoni

Bring a large pot of salted water to a boil over high heat.  Pour the olive oil into a deep-sided sauté pan large enough to hold the tomatoes and penne and warm the olive oil over medium heat.  Add the garlic and cook until lightly browned, about 2 minutes.  Remove the pan from the stove and slowly add the tomatoes, being careful not to let them splatter when they meet the hot oil.  Add the crushed red pepper and return the pan to the heat.  Cook for about 15 minutes.

When the water reaches a rolling boil, add the penne, cover the pot to return to a boil, then cook, uncovered, until al dente (about 10 minutes).  While the sauce is cooking, taste it and add salt and more red pepper if you like.

Drain the pasta and carefully add it to the sauce.  Cook the penne in the sauce, tossing, for 1 minute.

Enjoy.  And don’t forget to give your loved ones lots of warm hugs this weekend. #weloveya


The HEUCY Team

HEUCY + Doyle & Doyle…Accessorizing Ideas

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Last night HEUCY was excited to be part of Doyle & Doyle’s heirloom jewelry collection presentation, at their store in Manhattan’s Meatpacking District.  The models looked fierce with their smeyes and their HEUCY on…and the delicate jewelry complimented their outfits nicely.

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So, yes.  Sometimes less isn’t more…it’s just right.

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To check out the entire collection, go here:


The HEUCY Team