As promised, we are talking about our sixth favorite Nordic contribution…the Saab. Full disclosure: I own a Saab station wagon and am amazed, every time I drive it, by the Scandinavian design sensibility. I swear this car had seat warmers before they ever existed in other cars. And the cup holder that comes out of the dashboard with a simple “push”…well, that’s just genius. I’m sure the newer fancy automobiles out there have these features, and more, but I’m pretty happy with my very own “timeless classic.” There are so few around anymore!
In honor of #ThrowBackThursday, here’s a shot of one of our favorite Saab moments, from a film based in NYC. We are inspired by Nordic culture, and scenery…but HEUCY will forever and always love NYC. It’s where we’ve had our hearts and shoes broken, then mended, where we’ve embraced Bloombergs bans on just about everything, where we raise our kids, eat brunch with friends, complain about the weather with friends and strangers…the list is really endless. This city can be mean, but if you love it — and love to hate it — you just may never leave. And, most importantly, NYC is where HEUCY is proud to make every garment you see for sale on heucy.com.
Speaking of filming, we spent today with the folks from STGC, our incredibly awesome factory owner Rosanna, and our too good to be true videographer Arnold. We were filming a real “behind the seams” reality show, HEUCY-style. We can’t wait to share the finished product with you all.
Until then…#tbt and good night!
The HEUCY Team