Category Archives: Behind The Seams

Behind The Seams: The Making of the Burnout Dress

Burnout

We just released another awesome, HEUCY Gal-friendly addition to our Spring 2015 collection: the Burnout dress.  It has a drawstring waist, pockets, and all of the simply chic comfort your day and night requires.  And it’s made right here in NYC.

Not to sound like a broken record, but I’ll go ahead and say it again.  Team HEUCY is really inspired by our relationship with our factory in Manhattan’s Garment Center.  Our factory owner Rosanna is a true partner, and we value the mentorship she has provided since we launched the brand in October.  We produced this video, in conjunction with NYC Fashion Made (nee Save the Garment Center), to show other young designers the importance of a collaborative relationship with a factory like Rosanna’s.

We’re very committed to thoughtfulness in design and production, which is why we use sustainable fabric and produce HEUCY garments locally.  We know you care about this, too.

Take a look when you can, and get your Burnout before it’s gone!

xx,

The HEUCY Team

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

The Cover Up-Casual

Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

HEUCY Gals, We’ve Got You Covered…with the Cover Up Dress

The Cover Up_Bright Blue Mariner Stripe_Shot2The Cover Up-Casual

Here at HEUCY, every single dress and jumpsuit is thoughtfully designed, with our beloved HEUCY Gal’s needs in mind.  Some of the questions and considerations we mull over, throughout the design process, include:

Can she go, effortlessly, from drop-off to a morning meeting to work lunch to a mani/pedi (somewhat aspirational) to drinks with colleagues to dinner with friends…and then wherever the night takes her…in one dress?

Will she feel comfortable doing the multitude of things that make up her day?  Can she jump over puddles, walk briskly and/or run in this outfit?  In other words, will the fabric move with her rather than against her?

Can she wear this dress on a work trip, and not worry about being a mess of wrinkles at her 8am meeting and her 8pm client dinner?

Can she wear this jumpsuit on a long flight with the kids and still feel like a human when she arrives at her destination?

Can she get dirty in this dress, and not worry about it because it’s machine washable, sustainable fabric that can take the wear and tear of a HEUCY Gal’s life?

The answer to all of these questions is…YES!  The latest installment in the Spring collection, the Cover Up, is a testament to HEUCY’s commitment to YOU — and our goal to accommodate your dynamic, busy lifestyle.  Added value: it comes in a gorgeous bright blue mariner stripe that will remind you it’s Spring!  And then Summer.

Buy it now before it sells out, gals!

http://heucy.com/collections/dresses/products/the-cover-up

xx,

The HEUCY Team

Why Do We Live in New York? Here’s One Reason…

Here in New York, a lot of talk has revolved around weather for the past few months.  Specifically, how cold and miserable it is.  A friend told me this morning that in addition to being frigid cold this past month, she spotted a rat “napping” on the street right outside of her house as she took her kids to school.  She instructed them to step over it, but is currently looking at real estate in Florida.

But hold on.  Now that it’s — finally!!! — getting warmer up here in NYC, it’s time to take stock of some of the amazing things one can find only in New York.  We know this is a phrase some people use to justify living in overpriced apartments the size of dog houses…but it’s also true in many respects.

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For instance, I recently went to 54 Below to see a live reading of “Factory Girls”, a Broadway-bound musical about women working in a fabric mill in Lowell, Massachusetts at the beginning of the industrial age.  Our friend Sean Mahoney (who also happens to be HEUCY’s very witty go-to DJ, and husband of our Sensei/Life Coach/HEUCY Gal Emily) is the brilliant musician behind it, along with three other incredibly talented HEUCY Dudes: musician Creighton Irons and book writers Rob Ackerman and Sam Forman.  The masterly cast of performers was out of this world and reminded me why I don’t even dare to do karaoke.

FactoryGirls at 54 Below

But “Factory Girls” is about much more than a mill.  It’s about women who were moving out of the kitchen and into the workforce.  Work conditions back then were grueling (it makes you feel guilty about ever complaining about a missed lunch or a cubicle) and the women were treated like the machines they operated.  But this type of work — and that era — paved the way for some women to to speak on behalf of others, for better — if not equal — rights.  And the music is absolutely fabulous.  It’s like Les Mis and other musical theatre that you can’t get out of your head…because the story and the words are just as dissonant as the tunes.  There is a love story, there is heartbreak and tragedy…and there is redemption.

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The “Factory Girls” show coincided with our production of HEUCY’s anxiously anticipated “Behind the Seams” video of our factory in New York City’s Garment District.  Without the partnership of our factory girls — and guys — on 36th street, we wouldn’t be able to produce and sell our line.  It was also empowering to see women on stage singing about equality, and rights, and happiness.  In an age when women were considered inferior to men, and “equality” was a dream and not a reality.

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Also, seeing a show at 54 Below — the former basement of Studio 54, where Mick Jagger and Halston and countless other fashion and entertainment icons boogied the night away (among other things we can’t put in writing) — reminded us that yes, there is a reason why we live, and create, in NYC.

For updates on upcoming “Factory Girls” shows and news, follow HEUCY on Facebook and @heucydotcom on Instagram and Twitter.

xx,

The HEUCY Team

Topic du Jour: Photography…and Forty

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Yesterday we had a really great time photographing two HEUCY Gals in our Spring 2015 styles.

Our first stop was the SLT (Strengthen Lengthen Tone, www.sltnyc.com) headquarters in Manhattan. Amanda Freeman, super-successful (and game-for-anything) entrepreneur and health and wellness expert, was kind enough to model a couple of new HEUCY looks in SLT’s bright, happy, sunlit offices.

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Then we headed downtown to Tribeca, to photograph Claudia Wu of Cherry Bombe magazine (www.cherrybombe.com). Claudia and her co-editor, HEUCY Gal Kerry Diamond, worked at Bazaar together and launched Cherry Bombe because they love food and they love interesting women. (In their words, they profile women in their magazine who “do cool shit”…in the kitchen and in life in general). Naturally, this makes us love Claudia and Kerry because we are kindred spirits. The Cherry Bombe Jubilee conference is on March 29th and we’re so sad to miss it, partly because our gourmet spirit guide Ina Garten will be speaking on a panel. And they’ll be celebrating women and food, which are two of our favorite topics always, in all ways.

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Sometimes it helps when your models are friends, and not real models (even though they look like they should be)…because you can talk about “real” things and laugh and actually connect with each other.

Case in point. Throughout the day, our conversation kept going back to age, especially at SLT where a bunch of hard bodies were sweating it out on reformers while I debated what I would eat for lunch. Our photographer Vanessa (who also happens to be a playwrite and a mom and a wife and ergo pretty darn cool) turned 40 last year, one of our fave HEUCY Gals Alice turned 40 the day of the shoot (sorry to out you, Alice). And I’m skidding toward that birthday in September. It made me think, what do I want to do when I’m 40? Does it need to be something “big” and impactful…or do those big and impactful things happen over time? And is part of “maturing” accepting that we will never be perfect? We spend a lot of cumulative minutes and hours beating ourselves up for not doing enough, not “making it happen”…which is a waste of precious time and headspace.

It also happens to be International Women’s Week this week, which is the perfect time to remind ourselves of the real world out there and our place in it. I came across a great quote to share that makes sense whether you’re 25, 40, 65, older or somewhere in between. Because we know that HEUCY Gals come in all shapes, sizes and age groups. Which is what makes you so awesome.

Here’s the quote of the day, from Alyssa Goodman, Professor of Astronomy at Harvard University and Research Associate of the Smithsonian Institution (we’re not messing around):

The thing that’s grand about spending your time thinking about the universe is that it makes you feel insignificant. I don’t mean that in a bad way. If you understand that we’ve now discovered entire solar systems that contain planets similar to Earth, and that those are just the ones we know about, since most of the stars we’ve looked at are within about 300 light-years of Earth and the distance to the center of our galaxy is nearly 100 times that—then you realize that the laundry you’ve left undone and the dumb thing you said yesterday are about as significant as slime mold.

Enjoy your day, no matter what birthday is coming up!  And thank you again, Amanda and Claudia, for being such exceptional HEUCY Gals and models!

xx,

The HEUCY Team

Oscars Inspiration…and Validation

Neil Patrick Harris

As we develop our next collection, we found last night’s bevy of Oscar beauties very inspiring.  This would include Neil Patrick Harris (nee Doogie Howser), who seems to only improve with age.  Not sure if he’s doing the paleo diet, but we should research. (We also loved Patricia Arquette’s speech on equal pay for women, natch).

But I digress.  We picked some of our favorite looks from last night and wanted to share them with you.  Feel free to comment.  Many of us can’t afford the Chopard jewels and the hand-sewn couture gowns…but fortunately, a lot of the “trends” from last night do translate to everyday dressing.  Specifically, in terms of qualities we always consider here at HEUCY when designing new garments.  Such as:

1. Showing a little leg.  I think the average price of one of these gowns is in the five figures.  HEUCY’s Date Night dress with revealing side zipper is under $200, and because it’s jersey, you can wear it on the plane to the 2016 Oscars event and it won’t wrinkle.  A true bargain, if you ask me.

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2. Collarbones.  This may be the most flattering part of a woman’s body, and we like to show it off in a lot of our styles.  Lupita’s (yes, in our dreams she’s in a HEUCY dress and we’re on a first name basis) take on showing off her decolletage is super chic.

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3. Shoulders.  Another area where you can’t really gain weight.  We thought Reese’s dress was grown up but young at the same time, which is a “look” we always try to go with in HEUCY’s designs.

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4. As Many Shades of Grey (or Gray) As You Want.  Laura Dern and Naomi Watts’ gorgeous dresses reminded us why we chose to produce the Spring ’15 Date Night and jumpsuit in a grey bamboo microstripe.  50 stripes of grey is good for any girl, since this color is universally flattering and a bit more uplifting than black.  (Even though we’re huge proponents of black, just not all of the time).

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5. Black.  Oh, wait, did we just mention we don’t wear black all of the time?  It’s sort of an 80/20 mix these days.

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Cate Blanchett…doesn’t f’ around.  The next time we throw on the HEUCY Core collection, we’re pairing it with turquoise.  Maybe she’ll loan that necklace to us!

Until then…here’s a link to the full list of last night’s winners courtesy of ET Online. http://www.etonline.com/awards/oscars/160085_oscars_2015_full_winners_list/

We fell asleep somewhere between sound mixing and best picture.  Dreaming of the next collection, so we can bring a little practical glamour to your lives.  Stay tuned!

xx,

The HEUCY Team

The Here and Now of Local Production…

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Today we met with the Save The Garment Center team at the HEUCY Factory…that is, the factory owned by the lovely Rosanna (pictured above, in red).  Rosanna was kind enough to meet with us today, while the rest of her team was out celebrating Chinese New Year.  We love how they decorated the office.  Hopefully some of the good luck will spread to all of Rosanna’s clients!

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The premise behind today’s meeting is a cause about which we feel very strongly.  As a small business, HEUCY is incredibly reliant upon factories like Rosanna’s to produce our garments.  We prefer to have our collections made here because the high quality standards, reliability and responsiveness are necessary for our survival.  We can quickly turn things around with a factory when it is just blocks away, and it’s a lot easier to communicate with people when you are in the same physical space.  Not to mention the same time zone.

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We have learned so much from Rosanna — and as a startup, we doubt we could do that if our factory were not in New York.  As the garment district is overtaken by swanky hotels and apartment buildings (yes, it is true…west 38th Street could be the next Williamsburg in a few years), some factories have been forced to move out of their spaces in 30 days or less.  If this happened to Rosanna, it would be disastrous for her and HEUCY…not to mention all of Rosanna’s other clients.

We’re going to elaborate upon this subject in the coming months, but wanted to give you a sneak peak of what’s “in development” outside of our clothing.  (Don’t worry, that’s in development too).  We’re thrilled to partner with the STGC team and other clothing brands and retailers to support local NYC production.  More to follow.  Until then…

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Happy Chinese New year!

xx,

The HEUCY Team