Category Archives: Tales

This Week’s Muse…Girl Power

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As we mourn the end of Season 5 of “Game of Thrones”, we can’t help but call out for the show’s truest badass: Daenerys Targaryen.  Daeny (we’re on a first name, natch) is obviously a fictional character; I mean, while my kids do act like dragons from time to time, it is impossible to actually give birth to them as Daeny did at the beginning of the series.

Yep, she sure did.  And she raised those dragons, too.  Talk about parenting envy!

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Daeny has also walked through fire, eaten a horse’s heart, freed an entire slave army and now rules a country she invaded with the help of her loyal soldiers.  Oh, and she’s also fighting off assassination attempts 24/7, while wearing some of the coolest dresses we’ve seen on TV in a while.  In sum, Daeny is awesome.

If Daeny lived in present day, I have no doubt she’d be running a very large non-profit organization that helps disenfranchised people.  And she’d do at least five triathlons a year, while raising her dragons.  And we’d love her for it.

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So go on, gals.  Throw on a HEUCY Goddess dress and start your day thinking, I can conquer this day.  No matter what the week ahead throws at me, it can’t be more difficult than what Daeny puts up with all of the time.  Here are a few of our girl’s best quotes from the show, to get you through the plight of pre-holiday madness:

“I will take what is mine with fire and blood.” (Real life scenario: you’re eyeing the only seat on the subway during rush hour…and/or your vying for a promotion…and/or there is one piece of sushi left on the table and you’re determined to have it.)


Barristan Selmy: “The Yunkish are a proud people; they will not bend.”
Daeny: “And what happens to things that don’t bend?”
(Real life scenario: you’re having an especially painful customer service moment and/or you’re still on the subway.)

“The next time you raise a hand to me will be the last time you have hands.”  (Real life scenario: you are being yelled at by a traffic cop…or someone else.)

Have a most empowered week, friends.

xx,

The HEUCY Team

Wednesday’s Women: Girls…Inc.

Okay, we’re not talking about the most recent episode of “Girls.” We’re actually talking about an organization called Girls Inc., and want to tell you more about it. The Lena Dunham conversation will have to wait until next week. (Yes, yes, we love Lena, too).

What is Girls Inc.?, you ask.

The Girls Inc. movement started in New England during the Industrial Revolution. At the time, young women were moving to cities from rural communities to work in textile mills and factories. This new working class of women needed mentoring to help them thrive in a completely new, foreign environment. HEUCY Dude Sean wrote an entire (awesome, Broadway-bound) musical around this new class of women and the many struggles they faced in a man’s world. (See previous post on “Factory Girls, The Musical”).

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Anyhoo, The Girls Inc. movement has grown quite a bit. Now it is an organization that provides life-changing experiences and solutions for over 138,000 young women across the U.S. and Canada. The basic premise: provide tools and programs to inspire young women to be STRONG, SMART and BOLD. Girls learn how to set and achieve goals, confront challenges, resist peer pressure, see college as attainable, and explore STEM curriculum.

I saw a couple of Girls Inc. “graduates” speak and I was beyond impressed by their stories. Every woman should be enabled to believe anything is possible. But it takes a village, so a combination of grit, savvy thinking, confidence and a support network is pretty crucial to success. As entrepreneurs, we couldn’t believe in this more.

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If you’d like to learn more about Girls Inc., and would like to get involved, go to www.girlsinc.org. Trust us, you’ll be moved by these young women’s accomplishments, and by the people behind the organization.

Xx,

The HEUCY Team

Monday’s Musing: Motherhood

I’m sure many of you were celebrating, or being celebrated, yesterday for Mother’s Day.  Hopefully your day started with champagne wishes and caviar dreams, in bed, like mine.  Kidding!  I did get to take a nap, which was lovely.

HEUCY is all about celebrating women — moms, daughters, grandmothers, godmothers…the entire ethos of our collection is all about YOU.  We want to enable our HEUCY Gals to do all of the amazing things they do, unencumbered by synthetic, uncomfortable material or an outfit that won’t make it past 5pm.

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For those of you who are moms, you would probably agree that motherhood in this day and age is definitely not black and white; it’s complicated, busy, challenging, full and wonderful all at the same time.  Many of us have several different roles we need to fill throughout the day.  Which is why this article from The New York Times back in November really struck us.  It’s all about what “mommy-hood” has become in the 21st century, and how popular expectations for parents, and mothers, have become somewhat unattainable and unrealistic.  Here’s a link to Heather Havrilesky’s article, from The New York Times‘ November 9, 2014 Sunday op-ed:

http://www.nytimes.com/2014/11/09/opinion/sunday/our-mommy-problem.html

We’re not saying we agree, or disagree…but it’s a great, interesting read.  Especially if you’re spending part of this day in line at the post office, or waiting somewhere else, and are in need of some quick lit and something to think about.  Besides waiting.  Hopefully you’re wearing HEUCY, so at least you’re comfortable.  Happy musing, gals.

xx,

The HEUCY Team

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

Claudia Wu — A Perfect Ten in the Perfect Ten 2.0! Shop It Now on heucy.com!

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We had the pleasure of photographing HEUCY Gal Claudia Wu, the Co-Editor of Cherry Bombe magazine, on a sunny afternoon.  Cherry Bombe, in case you haven’t heard of it, is a kick-a** publication that Claudia and Kerry Diamond started to celebrate amazing women who love food.  They profile “women who do cool sh*t” — and the magazine is an ode to all things delicious — so it was a match made in heaven.  Check it out for some really great recipes and interviews with inspiring, interesting, dynamic women.

Claudia was the perfect “real life” example of how versatile the Perfect Ten dress is…because when Claudia isn’t designing and editing, she’s doing some pretty cool sh*t herself.  We’re psyched to share some of her favorite things with you.

1) What is your favorite vacation spot of all time?

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This is a tough one to answer since there are so many places I’d still like to go, but I had an amazing time driving around Sicily a few years ago.  (This is also on our top ten list of where we want to go…check out AFAR magazine’s Palermo travel guide as a starting point!)

2) What is your favorite food?

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Dark chocolate. (We concur, and love Mast Brothers because it comes from Brooklyn and it’s simply beyond).

3) What are you currently reading?

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Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef. It’s Gabrielle Hamilton’s memoir. She owns the restaurant Prune in New York City. She’s just as amazing a writer as she is a chef.

4) What’s your favorite HEUCY outfit?

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I’m torn between The Perfect Ten, The Weekender and The Burnout. They’re perfect for different occasions! (Don’t worry…you’re not missing something…the Burnout will be released next month! We have some great shots of Claudia in it, too! Stay tuned 🙂

5) If I had twenty free minutes right now, I would…

Take a nap or get a quick massage!

Amanda Freeman, HEUCY Gal Du Jour, in Indigo…

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As you probably know, HEUCY is sort of obsessed with our customers.  The HEUCY Gals who wear our clothes inspire us — and our designs — every single day.  So in addition to photographing some of these amazing gals, we wanted to share their “everyday” tips and thoughts.  Below are a few from successful entrepreneur Amanda Freeman, the owner of SLT NYC.  Beware, Amanda’s favorite vacation spot makes us want to rob a bank and get out West…fast!  Enjoy.

AMANDA’S FAVORITE VACATION SPOT:

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Hmm…I love travel, so it’s hard to pick one favorite…guess it would have to be this amazing hotel in the middle of nowhere in Utah called Amangiri. I’m actually shocked I just picked that because it’s nowhere near the beach (which I love, love, love). However, it’s one of the most stunning settings I’ve ever seen in my life. The canyon vistas are so amazing, they look fake. You can hike, rock climb (so scary), take a boat ride on a nearby lake, lounge by the pool and indulge in spa treatments. If it wasn’t so difficult to get to, it would be crazy expensive and always booked.

FAVORITE FOOD:

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Another tough one…I guess I’d have to say chocolate. Dark chocolate bars, molten chocolate cake, chocolate chip cookies…pretty much anything with chocolate in it.

CURRENTLY READING…

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It’s taking me forever, but I’m determined to finish it…The Goldfinch. It came very highly recommended, took me some time to get into, but I’m very curious how it ends. It’s a giant book and I am almost there.

FAVORITE HEUCY OUTFIT (HAD TO ASK):

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That’s a tie between The Weekender and The Alter Ego…both so cute and comfy.

IF I HAD TWENTY FREE MINUTES RIGHT NOW, I WOULD…

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It’s March Madness time and I’m a big college basketball fan (Go Duke!), so I’d have to say watch basketball or SportsCenter.

And how fitting, the Indigo Weekender is blue…perfect for watching the Duke Blue Devils.  Have a great weekend, friends! TGIF.

xx,

The HEUCY Team

Topic du Jour: Photography…and Forty

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Yesterday we had a really great time photographing two HEUCY Gals in our Spring 2015 styles.

Our first stop was the SLT (Strengthen Lengthen Tone, www.sltnyc.com) headquarters in Manhattan. Amanda Freeman, super-successful (and game-for-anything) entrepreneur and health and wellness expert, was kind enough to model a couple of new HEUCY looks in SLT’s bright, happy, sunlit offices.

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Then we headed downtown to Tribeca, to photograph Claudia Wu of Cherry Bombe magazine (www.cherrybombe.com). Claudia and her co-editor, HEUCY Gal Kerry Diamond, worked at Bazaar together and launched Cherry Bombe because they love food and they love interesting women. (In their words, they profile women in their magazine who “do cool shit”…in the kitchen and in life in general). Naturally, this makes us love Claudia and Kerry because we are kindred spirits. The Cherry Bombe Jubilee conference is on March 29th and we’re so sad to miss it, partly because our gourmet spirit guide Ina Garten will be speaking on a panel. And they’ll be celebrating women and food, which are two of our favorite topics always, in all ways.

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Sometimes it helps when your models are friends, and not real models (even though they look like they should be)…because you can talk about “real” things and laugh and actually connect with each other.

Case in point. Throughout the day, our conversation kept going back to age, especially at SLT where a bunch of hard bodies were sweating it out on reformers while I debated what I would eat for lunch. Our photographer Vanessa (who also happens to be a playwrite and a mom and a wife and ergo pretty darn cool) turned 40 last year, one of our fave HEUCY Gals Alice turned 40 the day of the shoot (sorry to out you, Alice). And I’m skidding toward that birthday in September. It made me think, what do I want to do when I’m 40? Does it need to be something “big” and impactful…or do those big and impactful things happen over time? And is part of “maturing” accepting that we will never be perfect? We spend a lot of cumulative minutes and hours beating ourselves up for not doing enough, not “making it happen”…which is a waste of precious time and headspace.

It also happens to be International Women’s Week this week, which is the perfect time to remind ourselves of the real world out there and our place in it. I came across a great quote to share that makes sense whether you’re 25, 40, 65, older or somewhere in between. Because we know that HEUCY Gals come in all shapes, sizes and age groups. Which is what makes you so awesome.

Here’s the quote of the day, from Alyssa Goodman, Professor of Astronomy at Harvard University and Research Associate of the Smithsonian Institution (we’re not messing around):

The thing that’s grand about spending your time thinking about the universe is that it makes you feel insignificant. I don’t mean that in a bad way. If you understand that we’ve now discovered entire solar systems that contain planets similar to Earth, and that those are just the ones we know about, since most of the stars we’ve looked at are within about 300 light-years of Earth and the distance to the center of our galaxy is nearly 100 times that—then you realize that the laundry you’ve left undone and the dumb thing you said yesterday are about as significant as slime mold.

Enjoy your day, no matter what birthday is coming up!  And thank you again, Amanda and Claudia, for being such exceptional HEUCY Gals and models!

xx,

The HEUCY Team