Category Archives: Style

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

Claudia Wu — A Perfect Ten in the Perfect Ten 2.0! Shop It Now on heucy.com!

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We had the pleasure of photographing HEUCY Gal Claudia Wu, the Co-Editor of Cherry Bombe magazine, on a sunny afternoon.  Cherry Bombe, in case you haven’t heard of it, is a kick-a** publication that Claudia and Kerry Diamond started to celebrate amazing women who love food.  They profile “women who do cool sh*t” — and the magazine is an ode to all things delicious — so it was a match made in heaven.  Check it out for some really great recipes and interviews with inspiring, interesting, dynamic women.

Claudia was the perfect “real life” example of how versatile the Perfect Ten dress is…because when Claudia isn’t designing and editing, she’s doing some pretty cool sh*t herself.  We’re psyched to share some of her favorite things with you.

1) What is your favorite vacation spot of all time?

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This is a tough one to answer since there are so many places I’d still like to go, but I had an amazing time driving around Sicily a few years ago.  (This is also on our top ten list of where we want to go…check out AFAR magazine’s Palermo travel guide as a starting point!)

2) What is your favorite food?

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Dark chocolate. (We concur, and love Mast Brothers because it comes from Brooklyn and it’s simply beyond).

3) What are you currently reading?

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Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef. It’s Gabrielle Hamilton’s memoir. She owns the restaurant Prune in New York City. She’s just as amazing a writer as she is a chef.

4) What’s your favorite HEUCY outfit?

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I’m torn between The Perfect Ten, The Weekender and The Burnout. They’re perfect for different occasions! (Don’t worry…you’re not missing something…the Burnout will be released next month! We have some great shots of Claudia in it, too! Stay tuned 🙂

5) If I had twenty free minutes right now, I would…

Take a nap or get a quick massage!

#TBT and a Huge Sale. Big. Huge. 30% OFF Now Through Thursday.

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It’s #ThrowBackThursday, so we wanted to highlight “Pretty Woman” Julia Roberts.  Didn’t you all love the scene when she confronts the rude salesperson?  And wasn’t it fun to watch Julia transform from “call girl” into a beautiful swan?

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We think if “Pretty Woman” were filmed this year, Julia (aka Vivian) would be waltzing down Rodeo Drive in an Indigo Weekender.  Or the High School Reunion, so she could tell all of her friends in Georgia how she’s made it in Hollywood.  Both would be much better for the jet set life she would be leading, since HEUCY is great for travel and it’s simply chic.

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Clothes can definitely make us feel better.  After a long winter of puffy coats, dry skin and an overall “greige” type of ennui…we are so happy to bring you our Spring styles!

Fortunately for you, HEUCY’s already incredibly affordable, day-to-night-and everywhere in between collection is ON SALE now through Sunday.  Head to heucy.com to shop now.  You won’t regret it!  Get there before it’s gone!

xx,

The HEUCY Team

Monday’s Musing…on a Tuesday

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A few months back, we were obsessing over Carrie Mathison’s choice of accessories. A cross-body bag didn’t seem like the smartest choice for a CIA operative in Pakistan, especially when she’s being chased by bad guys. But we’ve let that go, as we’ve noticed how fabulous a cross-body bag would look with our Nordic Spring styles. Once again, Carrie, you were right.

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Alas, we have to wait many months to see how Carrie’s wardrobe choices and love life evolves. Fortunately, House of Cards is now available on Netflix! We can throw down our books and binge watch five episodes at a time, as one is meant to do, regardless of wake-up time and other more serious obligations.

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And as we watch House of Cards, we can’t help but analyze Claire Underwood’s wardrobe. If anyone has a uniform, it’s this first lady. Claire is much more high fashion than Carrie, natch (no pant suits in sight)…but her style also lacks a comfort that could benefit the busy days and nights of WOPOTUS. Maybe Claire wouldn’t be so darn mean and conniving if she weren’t packed into a tight, unforgiving pencil skirt?  Perhaps the scheming would stop, or lessen a bit, if Claire was wearing the Alter Ego jumpsuit and daydreaming about her more innocent days as a Harvard undergrad?

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We can see that Claire loves a very well-tailored garment, and that won’t change. But with all that back-stabbing, manipulation, running around the Capitol and – literally — running…we think Claire should incorporate some HEUCY sustainable jersey into her life. It would accommodate her active lifestyle much better than those stiff dresses and tight blazers. And we think the environmental lobbyists would go crazy over her eco-friendly fashion.

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Here are our top 5 picks for Claire, just in time for Spring and the cherry trees abloom.

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The Date Night in feather print. Lots of allusions to eggs and feathers in episode 2. Again, we won’t go there…but we do think the print would look FAB on Claire and could be perfect if she decides to escape D.C. again to visit an old amour. This dress is so easy to pack and it doesn’t wrinkle. (Remember, last time, she didn’t even change clothes. This could fit into her Celine bag).

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The Alter Ego in gray bamboo microstripe. Gray is such a House of Cards color…and this jumpsuit is perfect for lounging on the White House couch, lobbying senators for that coveted UN appointment.

Weekender

The Weekender in Indigo. We can’t wait to release this style very soon (stay tuned). Once campaigning starts, Claire will need this dress. She’s obviously very disciplined about what she eats…but chicken wings and donuts are part of the job when want red state votes. (I come from one, so I’m not judging). A little looser fabric around the middle can’t hurt when the photo-op snacking starts. Sorry, Claire. But it must be done for the sake of the country.

ProblemSolver

The Problem Solver. This dress is great for women like Claire, who love to run and who always have problems that need solving. She could throw this on after a jog around the Mall, and quickly pop into Hector Mendoza’s office to tell him what she really thinks.   A “hothead”, Mr. Mendoza, would not wear a cool dress like this.

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The Burnout. We haven’t finished Season 3 yet (don’t tell us the ending!), so we’re still placing bets on what happens. I’m thinking Claire finally has a crisis of conscience and she decides to run off to the Greek Isles with her ex-amour, the cute photographer.  A Mediterranean diet and lots of sunshine could do her a world of good.

Which leads to a spin-off…the photog is actually a CIA Operative who has had a fling with Carrie Mathison. A Claire/Carrie face-off would be phenomenal, don’t you think?  In jersey, of course.

xx,

The HEUCY Team