Behind The Seams: The Making of the Burnout Dress


We just released another awesome, HEUCY Gal-friendly addition to our Spring 2015 collection: the Burnout dress.  It has a drawstring waist, pockets, and all of the simply chic comfort your day and night requires.  And it’s made right here in NYC.

Not to sound like a broken record, but I’ll go ahead and say it again.  Team HEUCY is really inspired by our relationship with our factory in Manhattan’s Garment Center.  Our factory owner Rosanna is a true partner, and we value the mentorship she has provided since we launched the brand in October.  We produced this video, in conjunction with NYC Fashion Made (nee Save the Garment Center), to show other young designers the importance of a collaborative relationship with a factory like Rosanna’s.

We’re very committed to thoughtfulness in design and production, which is why we use sustainable fabric and produce HEUCY garments locally.  We know you care about this, too.

Take a look when you can, and get your Burnout before it’s gone!


The HEUCY Team

Monday’s Musing: Motherhood

I’m sure many of you were celebrating, or being celebrated, yesterday for Mother’s Day.  Hopefully your day started with champagne wishes and caviar dreams, in bed, like mine.  Kidding!  I did get to take a nap, which was lovely.

HEUCY is all about celebrating women — moms, daughters, grandmothers, godmothers…the entire ethos of our collection is all about YOU.  We want to enable our HEUCY Gals to do all of the amazing things they do, unencumbered by synthetic, uncomfortable material or an outfit that won’t make it past 5pm.


For those of you who are moms, you would probably agree that motherhood in this day and age is definitely not black and white; it’s complicated, busy, challenging, full and wonderful all at the same time.  Many of us have several different roles we need to fill throughout the day.  Which is why this article from The New York Times back in November really struck us.  It’s all about what “mommy-hood” has become in the 21st century, and how popular expectations for parents, and mothers, have become somewhat unattainable and unrealistic.  Here’s a link to Heather Havrilesky’s article, from The New York Times‘ November 9, 2014 Sunday op-ed:

We’re not saying we agree, or disagree…but it’s a great, interesting read.  Especially if you’re spending part of this day in line at the post office, or waiting somewhere else, and are in need of some quick lit and something to think about.  Besides waiting.  Hopefully you’re wearing HEUCY, so at least you’re comfortable.  Happy musing, gals.


The HEUCY Team

Thursday’s Top Ten “Made in USA” Mother’s Day Gifts

It’s Thursday, May 7th, people.  And if you’re like me, you may wait until the very last minute to buy something for a special occasion.  Thank goodness for online shopping and free (or almost free) shipping.  We’ve put together a list of our favorite locally made Mother’s Day gifts, in case you’re behind on this one.  Don’t worry, we are too…and it’s not too late if you act now!

Here’s our Top Ten for Mom (and/or You):

1) Lindsay Emery’s gorgeous porcelain plates are rolled out by hand in her North Carolina studio. They’re very reasonably priced and would make a lovely, thoughtful gift for Mom (or yourself).

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2) HEUCY at 30% OFF!  HEUCY is ageless and is made for women-on-the-go, which includes moms, aunts, sisters and women in general who are traveling to visit you.  Remember, jersey barely wrinkles and our styles are extremely versatile!  Shop our sale now through Sunday on


3) Pierrepont Hicks’ Dunoon Parka is a cool take on a preppy classic.  It’s good looking and practical, so of course we love it!  A water repellent shell, draw cords at the hood and waist, four outside pockets, and adjustable Velcro cuffs make this jacket a keeper.

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4) Page Sargisson Orchid Earrings are a subtle, beautiful way to tell Mom you love her.  These 10K gold cuties are made right here in NYC.

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5) Leontine Linens — a great gift for those who love a monogram!  These linens are “as sturdy as they are beautiful” and almost all are washer/dryer safe. Hand-sewn in the South.

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6) An Edie Parker bespoke clutch bag.  These aren’t cheap, but if you want to give someone a very special, personalized and cheeky gift that they’ll keep forever…this is it.

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7) Hanky Panky lingerie.  Okay, this might seem a little too personal.  But it will be appreciated.  Underwear — especially the type that comes sans panty lines — is the gift that keeps on giving.

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8) The Best American Short Stories of 2014.  This anthology of amazing literature never fails to entertain, and this year’s stories were chosen by one of our fave authors, Jennifer Egan, who won the Pulitzer Prize for her novel A Visit From the Goon Squad.

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9) Shinn Estate Wine from the North Fork of Long Island.  This vineyard never disappoints.  And they deliver.  Nuff said.

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10) A donation to a school via Donor’s Choose, on your mom’s behalf.  Definitely one of the best ways to spend your money.

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Happy Mother’s Day to you and/or the women in your life!  And happy Spring!


The HEUCY Team

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.


We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.


After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!


The HEUCY Team

Travel Guide: An American in Paris

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If we asked you to name the most romantic getaway in the world, many of you would probably say it’s Paris.  Yes, it is quite romantic.  But, we’ve learned that it’s just as fun to jet over to the City of Lights with a group of old friends, and leave your man at home to take care of the kids and pets!  HEUCY Gal Veronica recently visited lovely Paris with some college friends, XX years after living there as a student.  What did she take with her?  A suitcase full of HEUCY and plenty of joie de vivre!  Here are Veronica’s recommendations for the perfect short jaunt across the pond, to one of the most beautiful and memorable cities in the world.

1. What to pack…


According to Veronica, “the French know effortless style.  HEUCY fits right in there.”

HEUCY dresses and jumpsuits can easily get you through a 4 or 5 day trip.  Added (major) bonus: jersey doesn’t really wrinkle, so it looks good after a long flight.  And it’s perfect for an unpredictable climate, where lots of layering is involved.  In this photo, Veronica’s friend Saya is wearing the Weekender, and Veronica (right) is in the black Perfect Ten.

2. What to see…

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Paris is a city where you can pack every minute of every hour with museum visits and sightseeing, but don’t overlook the simple treasures that line the streets.  We don’t know if it’s Veronica’s camera, or the fact that in Paris everything just looks better than it does here!  Regardless, walking around and looking (and eating and drinking, of course) can be your activity for the day…and the day after that.

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3. Food…

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Septime was Veronica’s favorite restaurant.  Other fabulous places to eat include:



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4. Where to Stay…

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–“We stayed in an adorable boutique hotel on the Rive Gauche called Le Signature

5. When to go…

–Now! Or whenever you can fit it into your schedule.

Happy travels, HEUCY Gals.


The HEUCY Team

HEUCY Hearts Earth Day

To celebrate Earth Day today, we wanted to highlight HEUCY’s commitment to the environment.  (We’re also having a huge 25% off sale, now through Friday, on…if you’re inclined to buy some eco-friendly fashion on this very special day).

The HEUCY collection uses two ecologically sound natural fibers derived from wood: Tencel and Modal (both certified sustainable by Lenzing) for our base fabrications.

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Our garments made from these fibers make you look and feel tres chic while also minimizing the fashion industry’s impact on the environment. Here’s why:

  1. Tencel is made with wood pulp from the sustainable eucalyptus tree farms. Tencel textiles are created through an award-winning closed-loop process using milestone technology producing a fabric that is 100% biodegradable and certified by the International Forest Stewardship Council.
  2. Modal is extracted from beach wood which puts down very deep roots and is thought to be unbeatable when it comes to improving the soil. Beech groves are also completely sustainable sources because the beech tree multiply by “rejuvenation” – requiring no planting or irrigation. Modal is the most luxurious cellulose fiber – soft, smooth, silky, and so light that you can hardly feel it.
  3. The Tencel and Modal fibers we use are made into jersey fabric in the USA. That includes the spinning, knitting, treating, dyeing and finishing and printing.

We feel really good about the clothes we make, and we hope you feel great wearing them!

Happy Earth Day, gals.


The HEUCY Team

Tips, Tool & Tales for busy women with full lives – HEUCY