Tag Archives: Atelje 71

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

Asa 2Asa on deck

I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

Monday’s Muse: Olivia Wilde’s Street Style (and a HEUCY Redux)

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Olivia Wilde’s style inspires us for a few reasons. She’s a smart, funny, talented actress who also happens to be incredibly gorgeous. But we don’t hate her for it because she’s smart and funny and talented. And, Olivia’s also really into sustainable fashion and living, which we love over here at HEUCY. Obviously. Check out her company Conscious Commerce (ww.wconscious.co) to read more about Olivia’s commitment to “Conscious Commerce – an experiment in living (and shopping) with a conscience.”

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HEUCY really loves Olivia’s street style, too. She looks confident, unruffled and captivating – even on the coldest days. Or when she’s making a deli run, plastic bag included. We’ve captured some of our favorite looks here with a little guide on how you can achieve the same look with HEUCY’s eco-friendly fashions!

1. Looking Like a Lady (with a busy schedule)

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Olivia may be in Paris in this shot…but the look is transferrable to any dynamic HEUCY Gal’s day.  Especially if you have a lot of meetings (friendly and otherwise) and a night out in your future.  Here’s how you can recreate this look:

Problem Solver_Indigo_Shot2chanel jacketWilbur and Gussie

A) HEUCY’s Indigo Problem Solver Dress.  The ultimate day-to-night-to-whenever versatile dressing machine.

B) A Chanel jacket.  Check out vintage consignment stores like STA (secondtimearound.net) for less expensive options.  STA has locations across the U.S.

C) A Wilbur & Gussie Edith clutch bag.  Available online at wilburandgussie.com.  Whimsical, chic and practical.

2. It’s Saturday…I’m hanging out but I’ve still got sh*t to do!

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You too can have this look with a few quick fixes.

A) HEUCY’s Indigo Weekender Dress.  Incredibly comfortable, flattering and roomy.  Great for a weekend of snores and chores.

B) Atelje 71’s incredibly stylish, comfy and cool sandals.  Nee birkenstocks.  We heart this company and it’s founder (look for her in an upcoming HEUCY campaign) and our model is wearing Atelje 71 in all of our Spring shots!  Because they are so darn awesome.

C) A Vintage Fringe Bag.  These bags are everywhere right now but don’t go for the fake, cheap ones…we’ve spotted tons of gorgeous options (like this one) on eBay that you can feel good about buying.

3. Big Night Out…but you’re not feeling it

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Olivia is really pregnant in this photo, and we’re guessing she probably didn’t want to get all dolled up for the Oscars.  It’s tiring when you have to urinate every five minutes and you’re carrying another human inside your body.  A lot of us feel this way after a long week, pregnancy not included.  This is when comfort and style must merge.  Here’s how:

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A) HEUCY’s Bon Voyage dress from our Core Collection.  The adjustable side zipper shows just enough leg and the soft, sustainable jersey fabric is cozy enough to fall asleep in after your big night.

B) An Edie Parker clutch, personalized.  These are not cheap, but we love the brand because you’ll keep it forever, it’s beyond stylish and everything is made here in NYC.

C) Shoes are up to you.  They’ll be removed ASAP anyway!

And….D) Funny, cute partner who makes you smile, no matter how tired/bloated you may feel.

Happy Monday, gals!

xx,

The HEUCY Team