Tag Archives: clothing

#TGIF: Gratitude & Three Cool Gifts for a Dinner Party Host…

HEUCY gals

Last night, we had the pleasure of spending time with some of our all-time favorite ladies.  We’ve dubbed these women “HEUCY Gals”: they are dynamic, smart, talented, confident, funny…and really busy!  We’re incredibly grateful for the support these women (Anna and Kerry, pictured here, and many others) have given HEUCY, especially in the midst of the juggling act that is modern womanhood.  So if you’re reading this, Thank You!!

On that note — being grateful (and honestly, being gracious enough to have your picture taken last night) — we thought it would be fun to post a few friends’ answers to the question, “Name an all-time awesome gift for a dinner party host/hostess.”  These ideas are pretty awesome and original.  Take a look!

1. Local Honey; Specialty Liquor or Mixers from Arrowhead Farms (http://www.arrowheadfarms.com)

Jennie Blair

Thanks for this tip, Jennie!  You are a super-chic, model-esque, fabulously Southern HEUCY Gal and you will always lead us down the most polite, ladylike and creative path.

2. Cards Against Humanity (http://cardsagainsthumanity.com)

Bridget and Micol

Bridget (in green), by far one of the coolest chicks we know, and also one of HEUCY’s girl crushes (hope that doesn’t make you feel awkward, Bridget!) recommended Cards Against Humanity as a good litmus test to have on-hand if you’re wondering, will this be a short-term or long-term relationship? Will your dining companions talk to you again after playing this game?  Not sure.  But if Bridget recommends, it must be worth doing.  Sometimes we are sheep.

3. “Sextrology: The Astrology of Sex and the Sexes” by Stella Starsky and Quinn Cox

Alice Photo

Our friend Alice (in white) recommended this book because it’s “a book about your astrological sign and how it relates to love and attraction. Good for reading out loud.”  Alice is really smart and really fun — so we’ve already bought a copy for our next dinner party.

Lastly, we wanted to end today’s post with a lovely quote about gratitude, from Marcel Proust himself:

“Let us be grateful to the people who make us happy; they are the charming gardeners who make our souls blossom.”

Thank you, friends.  And TGIF!  Have a great weekend and enjoy the day off if you have it!


The HEUCY Team

“Goodbye To All That” (In August Issue of ELLE)

87 days until launch

photo (11)

Check out ” Goodbye To All That,” a great article that rings true to Heucy’s mission in the current (August) issue of ELLE by Meghan O’Rourke.  The author writes about breaking up with the clothes she had once loved. She talks about her younger self who sought out bargains for “office-y” things with the occasional spend for the quirky and most likely odd discount designer item. She writes, “[t]he result was haphazard: half of my closet cheap fast fashion that pilled or frayed, half of it idiosyncratic high-end pieces bough on sale.”

She realized that her older self needed a more refined, edited and chic wardrobe. Listening to her new impulses to “buy less stuff, but of a higher quality, to shop less often, but in larger batches; and to make sure that each purchase plays a necessary role.”

Meghan, you just need one more item in that beautifully edited closet – a Heucy dress!  87 more days…


120 days until launch

Hello friends, family and other interested people out in the cyber world!

I am starting this blog to share my journey of building HEUCY – a new fashion label that aims to make effortless, chic, versatile and sustainable clothing.

I want to share this process of building the company and setting up for the launch of the official HEUCY website and webSHOP with like-minded clothes horses out there.  You might be friends & family (who have no choice but to read!) or someone who is curious about how one starts a fashion line.  The good, the bad and the often ugly behind the scenes look at how to get things off the ground.

I have been in fashion for 8 years.  I started out by jumping head first into my first label “s u w h a” after relocating to London from the U.S.  After 4 years of great ups (amazing stockists like Henri Bendel and Holt Renfrew, features in Vogue on both sides of the pond, sponsorship by the British Fashion Council) and downs (hello financial crisis of 2008) – I learned lots of lessons about the industry as the little engine that could.

Next up – I moved back to the U.S. and worked as creative director for Cynthia Steffe, an established contemporary womenswear label with wide national reach.  Again, I learned so much about the industry and this time as the big engine that can.  But after nearly 2 years, I hit the stop button – I felt the itch to build my own again.  This time, simpler and truer.

By building HEUCY I want to take everything I have learned and re-think and re-set the language of my design and create a more honest and transparent process.  SIMPLIFY – but let me tell you, simplifying can actually be very complicated (hence this blog to chronicle the saga).

The countdown portion at the top of this page is to make this as stress inducing of a process as possible.   Who doesn’t love a deadline?

Debut Collection Mood Board
Draft Sketches