Tag Archives: dress

HEUCY Gals, We’ve Got You Covered…with the Cover Up Dress

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Here at HEUCY, every single dress and jumpsuit is thoughtfully designed, with our beloved HEUCY Gal’s needs in mind.  Some of the questions and considerations we mull over, throughout the design process, include:

Can she go, effortlessly, from drop-off to a morning meeting to work lunch to a mani/pedi (somewhat aspirational) to drinks with colleagues to dinner with friends…and then wherever the night takes her…in one dress?

Will she feel comfortable doing the multitude of things that make up her day?  Can she jump over puddles, walk briskly and/or run in this outfit?  In other words, will the fabric move with her rather than against her?

Can she wear this dress on a work trip, and not worry about being a mess of wrinkles at her 8am meeting and her 8pm client dinner?

Can she wear this jumpsuit on a long flight with the kids and still feel like a human when she arrives at her destination?

Can she get dirty in this dress, and not worry about it because it’s machine washable, sustainable fabric that can take the wear and tear of a HEUCY Gal’s life?

The answer to all of these questions is…YES!  The latest installment in the Spring collection, the Cover Up, is a testament to HEUCY’s commitment to YOU — and our goal to accommodate your dynamic, busy lifestyle.  Added value: it comes in a gorgeous bright blue mariner stripe that will remind you it’s Spring!  And then Summer.

Buy it now before it sells out, gals!

http://heucy.com/collections/dresses/products/the-cover-up

xx,

The HEUCY Team

Monday’s Muse: Olivia Wilde’s Street Style (and a HEUCY Redux)

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Olivia Wilde’s style inspires us for a few reasons. She’s a smart, funny, talented actress who also happens to be incredibly gorgeous. But we don’t hate her for it because she’s smart and funny and talented. And, Olivia’s also really into sustainable fashion and living, which we love over here at HEUCY. Obviously. Check out her company Conscious Commerce (ww.wconscious.co) to read more about Olivia’s commitment to “Conscious Commerce – an experiment in living (and shopping) with a conscience.”

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HEUCY really loves Olivia’s street style, too. She looks confident, unruffled and captivating – even on the coldest days. Or when she’s making a deli run, plastic bag included. We’ve captured some of our favorite looks here with a little guide on how you can achieve the same look with HEUCY’s eco-friendly fashions!

1. Looking Like a Lady (with a busy schedule)

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Olivia may be in Paris in this shot…but the look is transferrable to any dynamic HEUCY Gal’s day.  Especially if you have a lot of meetings (friendly and otherwise) and a night out in your future.  Here’s how you can recreate this look:

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A) HEUCY’s Indigo Problem Solver Dress.  The ultimate day-to-night-to-whenever versatile dressing machine.

B) A Chanel jacket.  Check out vintage consignment stores like STA (secondtimearound.net) for less expensive options.  STA has locations across the U.S.

C) A Wilbur & Gussie Edith clutch bag.  Available online at wilburandgussie.com.  Whimsical, chic and practical.

2. It’s Saturday…I’m hanging out but I’ve still got sh*t to do!

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You too can have this look with a few quick fixes.

A) HEUCY’s Indigo Weekender Dress.  Incredibly comfortable, flattering and roomy.  Great for a weekend of snores and chores.

B) Atelje 71’s incredibly stylish, comfy and cool sandals.  Nee birkenstocks.  We heart this company and it’s founder (look for her in an upcoming HEUCY campaign) and our model is wearing Atelje 71 in all of our Spring shots!  Because they are so darn awesome.

C) A Vintage Fringe Bag.  These bags are everywhere right now but don’t go for the fake, cheap ones…we’ve spotted tons of gorgeous options (like this one) on eBay that you can feel good about buying.

3. Big Night Out…but you’re not feeling it

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Olivia is really pregnant in this photo, and we’re guessing she probably didn’t want to get all dolled up for the Oscars.  It’s tiring when you have to urinate every five minutes and you’re carrying another human inside your body.  A lot of us feel this way after a long week, pregnancy not included.  This is when comfort and style must merge.  Here’s how:

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A) HEUCY’s Bon Voyage dress from our Core Collection.  The adjustable side zipper shows just enough leg and the soft, sustainable jersey fabric is cozy enough to fall asleep in after your big night.

B) An Edie Parker clutch, personalized.  These are not cheap, but we love the brand because you’ll keep it forever, it’s beyond stylish and everything is made here in NYC.

C) Shoes are up to you.  They’ll be removed ASAP anyway!

And….D) Funny, cute partner who makes you smile, no matter how tired/bloated you may feel.

Happy Monday, gals!

xx,

The HEUCY Team

What Does “Being Chic” Mean to You?

DeanneYeeWhen we asked our friend and HEUCY Gal Deanne Yee, “What does being chic mean to you?”, she said, “Feeling confident in your own skin!” 🙂

We thought this was a brilliant answer.  And it led us to wonder, how can you feel confident…on days when you’re not feeling so great about yourself?  When you haven’t washed your hair, or you’re in a rut at work, or you’ve gained a few pounds after stress-eating during last night’s episode of “Homeland”.

I pulled up an article from The Huffington Post, posted on 9/1/14, which covers “8 Scientifically-Backed Ways to Feel More Confident (Even When You’re Not)”…it’s a great list to keep in mind on those feeling-not-so-hot days.  Here’s a synopsis:

1. Stand tall, with good posture.  To be honest, we’re not a huge fan of this one because it requires core strength and anyone who has had children knows how unrealistic this is.  But unfortunately, it does make sense.

2. Listen to music, specifically bass-heavy tunes.  Not a problem when your child has figured out how to operate Sonos and Spotify.

3. Think of a time when you were powerful.  This can include career success, childbirth…or doing something exceptional like keeping your calm while in line at the DMV.  Or Starbucks.  Don’t discount those little victories.

4. “Indulge in your morning ritual”…wow.  When is the last time you actually took time to be “mindful” in the morning, while getting dressed?  Truth be told (embarrassing disclosure), sometimes we are so frazzled in the morning, we forget to brush our teeth.  After washing down an onion bagel with a large cup of coffee.  But I digress.  At HEUCY, our goal is to create a collection that gives women more time to do this — to think about themselves, and their loved ones, and their day ahead…and to brush their teeth — instead of tearing their closets apart in the morning in an effort to find something appropriate/versatile/clean to wear.

5. Dress for the job you want, not the job you have.  Literally and figuratively speaking.  We take this one to heart at HEUCY.  If you want to look like like a grown up, you should dress like one.  Comfortable, versatile and chic clothes are a large part of the equation here.

6. Think of your favorite celebrities, and their best qualities.  Channel those.  Right now we are crushing on any celeb who chooses to grow old gracefully, has a sense of humor AND does something to help the environment and/or people in need.  Oh, and we like the really talented ones.  This narrows the list a bit, but Natalie Portman immediately comes to mind…and others who will hopefully be wearing HEUCY one day!

7. Yoga and stretching. If you can’t go to a yoga class, you can just lie down in child’s pose and pray that no one bothers you.  (Hiding in a closet works here).

8. Learn something new or pursue an interest outside of your day-to-day.  Spanish, Algebra, backgammon, an art class…anything.  I know, it’s easier said than done.  But getting out of your comfort zone can set you up for a lot of personal success.  And sometimes the best kind of success is the kind you feel, rather than what people immediately see.

Happy Monday!

xx,

The HEUCY Team

Old School Inspiration: Charles James Exhibition at the MET

103 days until launch

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Checked out the Charles James: Beyond Fashion exhibit at the MET last night with my dad – it always takes visitors from out-of-town to remind me to go see these cultural gems in NYC. I love how James’s very feminine couture gowns were inspired by architecture and timeless notions of balance.  This quote above from the exhibition caught my eye – it resonated with me in this build phase of HEUCY.  The reward for being so studious – the views of the kind of architecture that might have influenced Charles James from the rooftop of the MET (they happen to also serve nice drinks up there).
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