Tag Archives: dresses

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

Travel Guide: An American in Paris

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If we asked you to name the most romantic getaway in the world, many of you would probably say it’s Paris.  Yes, it is quite romantic.  But, we’ve learned that it’s just as fun to jet over to the City of Lights with a group of old friends, and leave your man at home to take care of the kids and pets!  HEUCY Gal Veronica recently visited lovely Paris with some college friends, XX years after living there as a student.  What did she take with her?  A suitcase full of HEUCY and plenty of joie de vivre!  Here are Veronica’s recommendations for the perfect short jaunt across the pond, to one of the most beautiful and memorable cities in the world.

1. What to pack…

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According to Veronica, “the French know effortless style.  HEUCY fits right in there.”

HEUCY dresses and jumpsuits can easily get you through a 4 or 5 day trip.  Added (major) bonus: jersey doesn’t really wrinkle, so it looks good after a long flight.  And it’s perfect for an unpredictable climate, where lots of layering is involved.  In this photo, Veronica’s friend Saya is wearing the Weekender, and Veronica (right) is in the black Perfect Ten.

2. What to see…

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Paris is a city where you can pack every minute of every hour with museum visits and sightseeing, but don’t overlook the simple treasures that line the streets.  We don’t know if it’s Veronica’s camera, or the fact that in Paris everything just looks better than it does here!  Regardless, walking around and looking (and eating and drinking, of course) can be your activity for the day…and the day after that.

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3. Food…

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Septime was Veronica’s favorite restaurant.  Other fabulous places to eat include:

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Pirouette

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Buvette

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Caillebotte

4. Where to Stay…

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–“We stayed in an adorable boutique hotel on the Rive Gauche called Le Signature

5. When to go…

–Now! Or whenever you can fit it into your schedule.

Happy travels, HEUCY Gals.

xx,

The HEUCY Team

More Spring Styling Tips from Another HEUCY Tastemaker

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HEUCY Gal and fashion/lifestyle blogger Brynn Elliott Watkins shows us how to solve the April dressing conundrum in our Problem Solver dress!  Check out how she’s layered with a moto jacket, a bucket bag, and some white tennies.  A little more casual than Grace’s post yesterday, but perfect for a lazy Saturday spent walking around the neighborhood.

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Brynn shows us that the best accessory — above anything else — is a smile.  You can see Brynn’s blog and her post at www.beingelliott.com.

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Thanks, Brynn, for modeling one of our best-selling dresses!  Available now on heucy.com.

xx,

The HEUCY Team

Strong Woman Saturday: Inspired by Jackie O and Indigo

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Today’s “Strong Woman Saturday” inspiration is that quintessential icon of effortless chic, Jackie O. We’re feeling a little wanderlust right now, and we’re also inspired by the HEUCY Indigo collection…so we wanted to highlight Jackie’s time spent in Greece.

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If you wanted to recreate this type of leisure life, sans paparrazi, how could you do it as effortlessly as Jackie? We think you’d need just a few things.

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1. Jackie O Sunglasses, of course…Ray Ban makes a very affordable pair.

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2. The HEUCY Indigo collection. The High School Reunion, Weekender and Problem Solver could get you through a five day trip. Easy to pack and the wrinkle factor is almost nil.  Pockets for shells, maps and baklava.  Added value, your clothes would match the azure colors of the Greek coastline.

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3. A good, universally flattering sun hat that actually blocks out the sun. We do need to worry about those UV rays, even on vacay. Satya Twena makes one, right here in NYC’s garment district, and it’s available online.

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4. A page-turner. Right now we’re reading “The Leopard”, by Jo Nesbo…

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And on that note, stay tuned for our other favorite Nordic books. There are many!

Have a great weekend, and dream of Jackie!

xx,

Team HEUCY

#TBT and a Huge Sale. Big. Huge. 30% OFF Now Through Thursday.

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It’s #ThrowBackThursday, so we wanted to highlight “Pretty Woman” Julia Roberts.  Didn’t you all love the scene when she confronts the rude salesperson?  And wasn’t it fun to watch Julia transform from “call girl” into a beautiful swan?

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We think if “Pretty Woman” were filmed this year, Julia (aka Vivian) would be waltzing down Rodeo Drive in an Indigo Weekender.  Or the High School Reunion, so she could tell all of her friends in Georgia how she’s made it in Hollywood.  Both would be much better for the jet set life she would be leading, since HEUCY is great for travel and it’s simply chic.

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Clothes can definitely make us feel better.  After a long winter of puffy coats, dry skin and an overall “greige” type of ennui…we are so happy to bring you our Spring styles!

Fortunately for you, HEUCY’s already incredibly affordable, day-to-night-and everywhere in between collection is ON SALE now through Sunday.  Head to heucy.com to shop now.  You won’t regret it!  Get there before it’s gone!

xx,

The HEUCY Team

Tuesday’s Top Five: Inspired by the South

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As one half of team HEUCY visits family on the coast of Georgia, we’re reminded of some of the many things that we love about the South. Peel ‘n eat shrimp, people with manners, and – to put it simply – the natural beauty in this area of the world. Even on a cloudy day (and we’ve had a few since our visit started), the marsh and town “square” are gorgeous and remain seemingly untouched by the modern world.

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Right now is vacation time for a few of you, and some have a break coming soon…so we wanted to highlight our favorite movies that were filmed and take place on the Southeastern coast. Hopefully you can kick up your heels, reward yourself for surviving the worst winter (ever?), and relax in some eco-friendly HEUCY jersey while you curl up and enjoy some of these flicks. A few are also books, if you’re so inclined.

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The Big Chill. So much to love about this movie. The setting, an antebellum house in Beaufort, South Carolina (where HEUCY Gal Claire Nitze hails from and where The Great Santini was also filmed), is absolutely gorgeous and the soundtrack is awesome: Rolling Stones, Marvin Gaye, the Temptations. The term “big chill dinner” is often used in my household to indicate the best type of cooking – when it’s paired with lots of wine, music and good company. Watching a bunch of baby boomer college friends reunite after their friend has passed away, and forcing themselves to confront their own thirtysomething issues, is pretty poignant. Fun fact: Kevin Costner was cast as the dead character Alex, but all scenes showing his face were cut…he’s made career strides since then, obviously.

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Midnight in the Garden of Good and Evil. This is one of the best books I’ve read, and it’s a pretty good movie, too. John Kelso, a “Yankee”, travels to Savannah, Georgia to write a feature about Jim Williams’ famous annual Christmas party. What Kelso discovers is much more – a cast of irresistible, hilarious yet incredibly real characters in Savannah and unexpectedly, a murder trial. Kelso’s dry descriptions of his new friends down South, amidst the beautiful architecture and setting of “old” Savannah, are spot-on in the book. The movie features one of Jude Law’s first performances on screen, and Jude demonstrates that he looks good AND he can act. We love seeing Kevin Spacey with a moustache too. Spacey’s southern accent in the film proves he was meant to play Frank Underwood one day.

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The Prince of Tides. I won’t lie. I never pictured Barbra Streisand as Dr. Lowenstein when I read Pat Conroy’s popular novel many years ago. But I have to say, she pulls it off (of course she does…I mean, Babs is a HEUCY Gal) and Nick Nolte is wonderful as Tom. This book is a great beach read – try to read it before you watch the movie.

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Forrest Gump. The scene in Forsyth Square in Savannah helped put that great town back on the map. Tom Hanks, Robin Wright and Gary Sinise play unforgettable roles in a movie that made me pine for the deep South even while I was living there. (Side note: Robin, if you’re reading this…PLEASE replace Claire Underwood’s wardrobe with some jersey).

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Glory. Filmed throughout Georgia and South Carolina and featuring a nearly unrecognizable Matthew Broderick. Denzel Washington is ah-mazing as a young, angry soldier, and Morgan Freeman – per usual – delivers a fabulous performance.

Okay, gals.  You made it through winter.  Throw on some HEUCY, relax and enjoy!  Whether you’re on vacation or not…

xx,

Team HEUCY

Amanda Freeman, HEUCY Gal Du Jour, in Indigo…

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As you probably know, HEUCY is sort of obsessed with our customers.  The HEUCY Gals who wear our clothes inspire us — and our designs — every single day.  So in addition to photographing some of these amazing gals, we wanted to share their “everyday” tips and thoughts.  Below are a few from successful entrepreneur Amanda Freeman, the owner of SLT NYC.  Beware, Amanda’s favorite vacation spot makes us want to rob a bank and get out West…fast!  Enjoy.

AMANDA’S FAVORITE VACATION SPOT:

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Hmm…I love travel, so it’s hard to pick one favorite…guess it would have to be this amazing hotel in the middle of nowhere in Utah called Amangiri. I’m actually shocked I just picked that because it’s nowhere near the beach (which I love, love, love). However, it’s one of the most stunning settings I’ve ever seen in my life. The canyon vistas are so amazing, they look fake. You can hike, rock climb (so scary), take a boat ride on a nearby lake, lounge by the pool and indulge in spa treatments. If it wasn’t so difficult to get to, it would be crazy expensive and always booked.

FAVORITE FOOD:

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Another tough one…I guess I’d have to say chocolate. Dark chocolate bars, molten chocolate cake, chocolate chip cookies…pretty much anything with chocolate in it.

CURRENTLY READING…

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It’s taking me forever, but I’m determined to finish it…The Goldfinch. It came very highly recommended, took me some time to get into, but I’m very curious how it ends. It’s a giant book and I am almost there.

FAVORITE HEUCY OUTFIT (HAD TO ASK):

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That’s a tie between The Weekender and The Alter Ego…both so cute and comfy.

IF I HAD TWENTY FREE MINUTES RIGHT NOW, I WOULD…

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It’s March Madness time and I’m a big college basketball fan (Go Duke!), so I’d have to say watch basketball or SportsCenter.

And how fitting, the Indigo Weekender is blue…perfect for watching the Duke Blue Devils.  Have a great weekend, friends! TGIF.

xx,

The HEUCY Team