Tag Archives: dresses

Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

Travel Guide: An American in Paris

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If we asked you to name the most romantic getaway in the world, many of you would probably say it’s Paris.  Yes, it is quite romantic.  But, we’ve learned that it’s just as fun to jet over to the City of Lights with a group of old friends, and leave your man at home to take care of the kids and pets!  HEUCY Gal Veronica recently visited lovely Paris with some college friends, XX years after living there as a student.  What did she take with her?  A suitcase full of HEUCY and plenty of joie de vivre!  Here are Veronica’s recommendations for the perfect short jaunt across the pond, to one of the most beautiful and memorable cities in the world.

1. What to pack…

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According to Veronica, “the French know effortless style.  HEUCY fits right in there.”

HEUCY dresses and jumpsuits can easily get you through a 4 or 5 day trip.  Added (major) bonus: jersey doesn’t really wrinkle, so it looks good after a long flight.  And it’s perfect for an unpredictable climate, where lots of layering is involved.  In this photo, Veronica’s friend Saya is wearing the Weekender, and Veronica (right) is in the black Perfect Ten.

2. What to see…

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Paris is a city where you can pack every minute of every hour with museum visits and sightseeing, but don’t overlook the simple treasures that line the streets.  We don’t know if it’s Veronica’s camera, or the fact that in Paris everything just looks better than it does here!  Regardless, walking around and looking (and eating and drinking, of course) can be your activity for the day…and the day after that.

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3. Food…

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Septime was Veronica’s favorite restaurant.  Other fabulous places to eat include:

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Pirouette

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Buvette

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Caillebotte

4. Where to Stay…

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–“We stayed in an adorable boutique hotel on the Rive Gauche called Le Signature

5. When to go…

–Now! Or whenever you can fit it into your schedule.

Happy travels, HEUCY Gals.

xx,

The HEUCY Team

More Spring Styling Tips from Another HEUCY Tastemaker

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HEUCY Gal and fashion/lifestyle blogger Brynn Elliott Watkins shows us how to solve the April dressing conundrum in our Problem Solver dress!  Check out how she’s layered with a moto jacket, a bucket bag, and some white tennies.  A little more casual than Grace’s post yesterday, but perfect for a lazy Saturday spent walking around the neighborhood.

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Brynn shows us that the best accessory — above anything else — is a smile.  You can see Brynn’s blog and her post at www.beingelliott.com.

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Thanks, Brynn, for modeling one of our best-selling dresses!  Available now on heucy.com.

xx,

The HEUCY Team

Strong Woman Saturday: Inspired by Jackie O and Indigo

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Today’s “Strong Woman Saturday” inspiration is that quintessential icon of effortless chic, Jackie O. We’re feeling a little wanderlust right now, and we’re also inspired by the HEUCY Indigo collection…so we wanted to highlight Jackie’s time spent in Greece.

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If you wanted to recreate this type of leisure life, sans paparrazi, how could you do it as effortlessly as Jackie? We think you’d need just a few things.

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1. Jackie O Sunglasses, of course…Ray Ban makes a very affordable pair.

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2. The HEUCY Indigo collection. The High School Reunion, Weekender and Problem Solver could get you through a five day trip. Easy to pack and the wrinkle factor is almost nil.  Pockets for shells, maps and baklava.  Added value, your clothes would match the azure colors of the Greek coastline.

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3. A good, universally flattering sun hat that actually blocks out the sun. We do need to worry about those UV rays, even on vacay. Satya Twena makes one, right here in NYC’s garment district, and it’s available online.

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4. A page-turner. Right now we’re reading “The Leopard”, by Jo Nesbo…

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And on that note, stay tuned for our other favorite Nordic books. There are many!

Have a great weekend, and dream of Jackie!

xx,

Team HEUCY

#TBT and a Huge Sale. Big. Huge. 30% OFF Now Through Thursday.

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It’s #ThrowBackThursday, so we wanted to highlight “Pretty Woman” Julia Roberts.  Didn’t you all love the scene when she confronts the rude salesperson?  And wasn’t it fun to watch Julia transform from “call girl” into a beautiful swan?

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We think if “Pretty Woman” were filmed this year, Julia (aka Vivian) would be waltzing down Rodeo Drive in an Indigo Weekender.  Or the High School Reunion, so she could tell all of her friends in Georgia how she’s made it in Hollywood.  Both would be much better for the jet set life she would be leading, since HEUCY is great for travel and it’s simply chic.

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Clothes can definitely make us feel better.  After a long winter of puffy coats, dry skin and an overall “greige” type of ennui…we are so happy to bring you our Spring styles!

Fortunately for you, HEUCY’s already incredibly affordable, day-to-night-and everywhere in between collection is ON SALE now through Sunday.  Head to heucy.com to shop now.  You won’t regret it!  Get there before it’s gone!

xx,

The HEUCY Team

Tuesday’s Top Five: Inspired by the South

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As one half of team HEUCY visits family on the coast of Georgia, we’re reminded of some of the many things that we love about the South. Peel ‘n eat shrimp, people with manners, and – to put it simply – the natural beauty in this area of the world. Even on a cloudy day (and we’ve had a few since our visit started), the marsh and town “square” are gorgeous and remain seemingly untouched by the modern world.

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Right now is vacation time for a few of you, and some have a break coming soon…so we wanted to highlight our favorite movies that were filmed and take place on the Southeastern coast. Hopefully you can kick up your heels, reward yourself for surviving the worst winter (ever?), and relax in some eco-friendly HEUCY jersey while you curl up and enjoy some of these flicks. A few are also books, if you’re so inclined.

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The Big Chill. So much to love about this movie. The setting, an antebellum house in Beaufort, South Carolina (where HEUCY Gal Claire Nitze hails from and where The Great Santini was also filmed), is absolutely gorgeous and the soundtrack is awesome: Rolling Stones, Marvin Gaye, the Temptations. The term “big chill dinner” is often used in my household to indicate the best type of cooking – when it’s paired with lots of wine, music and good company. Watching a bunch of baby boomer college friends reunite after their friend has passed away, and forcing themselves to confront their own thirtysomething issues, is pretty poignant. Fun fact: Kevin Costner was cast as the dead character Alex, but all scenes showing his face were cut…he’s made career strides since then, obviously.

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Midnight in the Garden of Good and Evil. This is one of the best books I’ve read, and it’s a pretty good movie, too. John Kelso, a “Yankee”, travels to Savannah, Georgia to write a feature about Jim Williams’ famous annual Christmas party. What Kelso discovers is much more – a cast of irresistible, hilarious yet incredibly real characters in Savannah and unexpectedly, a murder trial. Kelso’s dry descriptions of his new friends down South, amidst the beautiful architecture and setting of “old” Savannah, are spot-on in the book. The movie features one of Jude Law’s first performances on screen, and Jude demonstrates that he looks good AND he can act. We love seeing Kevin Spacey with a moustache too. Spacey’s southern accent in the film proves he was meant to play Frank Underwood one day.

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The Prince of Tides. I won’t lie. I never pictured Barbra Streisand as Dr. Lowenstein when I read Pat Conroy’s popular novel many years ago. But I have to say, she pulls it off (of course she does…I mean, Babs is a HEUCY Gal) and Nick Nolte is wonderful as Tom. This book is a great beach read – try to read it before you watch the movie.

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Forrest Gump. The scene in Forsyth Square in Savannah helped put that great town back on the map. Tom Hanks, Robin Wright and Gary Sinise play unforgettable roles in a movie that made me pine for the deep South even while I was living there. (Side note: Robin, if you’re reading this…PLEASE replace Claire Underwood’s wardrobe with some jersey).

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Glory. Filmed throughout Georgia and South Carolina and featuring a nearly unrecognizable Matthew Broderick. Denzel Washington is ah-mazing as a young, angry soldier, and Morgan Freeman – per usual – delivers a fabulous performance.

Okay, gals.  You made it through winter.  Throw on some HEUCY, relax and enjoy!  Whether you’re on vacation or not…

xx,

Team HEUCY

Amanda Freeman, HEUCY Gal Du Jour, in Indigo…

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As you probably know, HEUCY is sort of obsessed with our customers.  The HEUCY Gals who wear our clothes inspire us — and our designs — every single day.  So in addition to photographing some of these amazing gals, we wanted to share their “everyday” tips and thoughts.  Below are a few from successful entrepreneur Amanda Freeman, the owner of SLT NYC.  Beware, Amanda’s favorite vacation spot makes us want to rob a bank and get out West…fast!  Enjoy.

AMANDA’S FAVORITE VACATION SPOT:

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Hmm…I love travel, so it’s hard to pick one favorite…guess it would have to be this amazing hotel in the middle of nowhere in Utah called Amangiri. I’m actually shocked I just picked that because it’s nowhere near the beach (which I love, love, love). However, it’s one of the most stunning settings I’ve ever seen in my life. The canyon vistas are so amazing, they look fake. You can hike, rock climb (so scary), take a boat ride on a nearby lake, lounge by the pool and indulge in spa treatments. If it wasn’t so difficult to get to, it would be crazy expensive and always booked.

FAVORITE FOOD:

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Another tough one…I guess I’d have to say chocolate. Dark chocolate bars, molten chocolate cake, chocolate chip cookies…pretty much anything with chocolate in it.

CURRENTLY READING…

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It’s taking me forever, but I’m determined to finish it…The Goldfinch. It came very highly recommended, took me some time to get into, but I’m very curious how it ends. It’s a giant book and I am almost there.

FAVORITE HEUCY OUTFIT (HAD TO ASK):

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That’s a tie between The Weekender and The Alter Ego…both so cute and comfy.

IF I HAD TWENTY FREE MINUTES RIGHT NOW, I WOULD…

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It’s March Madness time and I’m a big college basketball fan (Go Duke!), so I’d have to say watch basketball or SportsCenter.

And how fitting, the Indigo Weekender is blue…perfect for watching the Duke Blue Devils.  Have a great weekend, friends! TGIF.

xx,

The HEUCY Team

A Really Good Reason to Buy a Coat

It’s March 5th today. And, for many of us, it’s still cold outside. Snowing, in fact. Which makes it a perfect time to highlight a wonderful charitable organization called Operation Warm (www.operationwarm.org) — a non-profit that has provided brand-new coats to nearly 2 million children in poverty since 2002.

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We just spoke with Operation Warm’s lovely and dynamic Program Director, Renee Koerner. Renee is only 26 years old (which means she was born in or around…oh my goodness…1989?!) and she is incredibly articulate and passionate. We are proud to call her a HEUCY Gal and even prouder of her “boss” and the program’s founder, philanthropist and entrepreneur Richard Stanford, for giving Renee the autonomy and support she needs to help the organization grow. Many of us didn’t have this type of “supervisor” when we were toiling in the trenches after college.

But I’m getting ahead of myself. Some background for you.

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In 2012, Renee joined Operation Warm and worked with a Washington, D.C. Firefighter to bring the entire International Association of Fire Fighters on board, to raise money across the U.S. for new coats for kids in poverty. Firefighters – in addition to being kind-hearted, strong, capable, selfless and, in many cases, very cute (we’ve all seen “Backdraft”…which may have been released before Renee’s birthday, but I digress) – see a lot of things within their communities that other people don’t. Such as, freezing kids coming into the firehouse to keep warm. This one firefighter had organized a lot of coat drives and ended up discarding about half of the coats received because they weren’t wearable. Which led to the idea to fundraise for new coats, on a national level.

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One more reason why we love this organization? Renee and Sanford have been the driving force behind moving Operation Warm’s production back to the United States. They provided 300,000 coats to impoverished children in the U.S. last year, and 60,000 of these were made in the USA. Renee hopes to increase this number every year.

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And Renee is launching another brilliant initiative this year: Buy Warm, Give Warm. If you buy an Operation Warm coat for a child in your life, then a new coat will be donated to a child in need. Renee hopes to produce womens’ coats at some point, which we think is fabulous. We’d love to see an Operation Warm coat on top of a HEUCY dress or jumpsuit. I loathe being cold, but would be happy to put on a coat if I knew it was helping people who can’t afford to buy their own.

Click here if you’d like to get involved in Operation Warm’s mission.

And thank you, Renee, for inspiring us to give.

xx,

The HEUCY Team

Monday’s Musing…on a Tuesday

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A few months back, we were obsessing over Carrie Mathison’s choice of accessories. A cross-body bag didn’t seem like the smartest choice for a CIA operative in Pakistan, especially when she’s being chased by bad guys. But we’ve let that go, as we’ve noticed how fabulous a cross-body bag would look with our Nordic Spring styles. Once again, Carrie, you were right.

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Alas, we have to wait many months to see how Carrie’s wardrobe choices and love life evolves. Fortunately, House of Cards is now available on Netflix! We can throw down our books and binge watch five episodes at a time, as one is meant to do, regardless of wake-up time and other more serious obligations.

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And as we watch House of Cards, we can’t help but analyze Claire Underwood’s wardrobe. If anyone has a uniform, it’s this first lady. Claire is much more high fashion than Carrie, natch (no pant suits in sight)…but her style also lacks a comfort that could benefit the busy days and nights of WOPOTUS. Maybe Claire wouldn’t be so darn mean and conniving if she weren’t packed into a tight, unforgiving pencil skirt?  Perhaps the scheming would stop, or lessen a bit, if Claire was wearing the Alter Ego jumpsuit and daydreaming about her more innocent days as a Harvard undergrad?

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We can see that Claire loves a very well-tailored garment, and that won’t change. But with all that back-stabbing, manipulation, running around the Capitol and – literally — running…we think Claire should incorporate some HEUCY sustainable jersey into her life. It would accommodate her active lifestyle much better than those stiff dresses and tight blazers. And we think the environmental lobbyists would go crazy over her eco-friendly fashion.

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Here are our top 5 picks for Claire, just in time for Spring and the cherry trees abloom.

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The Date Night in feather print. Lots of allusions to eggs and feathers in episode 2. Again, we won’t go there…but we do think the print would look FAB on Claire and could be perfect if she decides to escape D.C. again to visit an old amour. This dress is so easy to pack and it doesn’t wrinkle. (Remember, last time, she didn’t even change clothes. This could fit into her Celine bag).

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The Alter Ego in gray bamboo microstripe. Gray is such a House of Cards color…and this jumpsuit is perfect for lounging on the White House couch, lobbying senators for that coveted UN appointment.

Weekender

The Weekender in Indigo. We can’t wait to release this style very soon (stay tuned). Once campaigning starts, Claire will need this dress. She’s obviously very disciplined about what she eats…but chicken wings and donuts are part of the job when want red state votes. (I come from one, so I’m not judging). A little looser fabric around the middle can’t hurt when the photo-op snacking starts. Sorry, Claire. But it must be done for the sake of the country.

ProblemSolver

The Problem Solver. This dress is great for women like Claire, who love to run and who always have problems that need solving. She could throw this on after a jog around the Mall, and quickly pop into Hector Mendoza’s office to tell him what she really thinks.   A “hothead”, Mr. Mendoza, would not wear a cool dress like this.

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The Burnout. We haven’t finished Season 3 yet (don’t tell us the ending!), so we’re still placing bets on what happens. I’m thinking Claire finally has a crisis of conscience and she decides to run off to the Greek Isles with her ex-amour, the cute photographer.  A Mediterranean diet and lots of sunshine could do her a world of good.

Which leads to a spin-off…the photog is actually a CIA Operative who has had a fling with Carrie Mathison. A Claire/Carrie face-off would be phenomenal, don’t you think?  In jersey, of course.

xx,

The HEUCY Team

We’re Thankful for…Food Delivery and Meal Kits

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If you’re hosting Thanksgiving this year, and even if you’re not — you may be “DONE” with cooking come Friday. And the thought of waiting in line at Whole Paycheck…I mean Whole Foods…is not something you’d like to conquer on a holiday. Fortunately, there are lots of great meal kit delivery options out there these days.  The ingredients and the instructions are delivered right to your door.  Now that’s something to smile about!

Here are a few food delivery services we recommend, which might make your Thanksgiving holiday even sweeter.  Shameless plug: HEUCY’s chic, super-comfy jersey dresses and jumpsuits are made for Thanksgiving revelry and the aftermath.  Just sayin.

1. Plated

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HEUCY hearts Plated.  The tagline sort of had us at hello: “Reconnecting people and food in thoughtful, convenient ways.”  The Plated website is VERY simple and incredibly easy to navigate, the food and ingredients are organic and thoughtfully chosen, and Plated gives back to the community. Plated supports wonderful organizations like Teach for America, and has a waste-free mission: it donates any remaining ingredients to local food banks.  This service is very similar to Blue Apron, the next on our list, but you don’t have to subscribe.  It’s a great option for someone who is testing the waters but doesn’t want to commit just yet.  And the recipes take about half an hour.  We like.

1. Blue Apron

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We also recommend Blue Apron for many reasons.  The website, like Plated, is very simple and easy to navigate, and there is also an emphasis on sustainability.  Delicious menus like Butternut Squash & Brussel Sprout Hash and Shrimp & Mustard Green Laing are sourced from seasonal ingredients. Delivery is free and is available for most the U.S., and menus start at $9.99 per person per meal.

We also really love Blue Apron’s emphasis on saving time.  Meals take 35 minutes to prepare (on average)…a bit longer if you’re a novice in the kitchen and/or use your oven to store sweaters.  We don’t judge.  And the recipes look really nice and they’re very easy to follow.  One catch: you have to subscribe (it’s a once a week service), but you can opt out pretty easily.

Another great thing about Plated and Blue Apron: an emphasis on creating as little waste as possible.

3. Naturebox

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If you indulged a little too much over Thanksgiving (again, we don’t judge…ever) then Naturebox might be the way to go.  This is also a great service if you have a lot of snackers in your household.  Subscribe to Naturebox, and you’ll receive 5 full-sized snack packages throughout the month.  You can choose your snacks or get a surprise…it’s up to you, and the snacks change often so there’s good variety.

Another awesome thing about Naturebox: for every snack box it delivers, Naturebox donates one meal through Feeding America® to help the millions of Americans who go hungry.  Their goal is to reach 1 million meals.  So you really can’t feel bad about snacking.  And why should you ever, really?  A girl’s gotta eat, after all.

Happy Thanksgiving!

xx,

The HEUCY Team