Tag Archives: eco-fashion

Monday’s Muse: Olivia Wilde’s Street Style (and a HEUCY Redux)

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Olivia Wilde’s style inspires us for a few reasons. She’s a smart, funny, talented actress who also happens to be incredibly gorgeous. But we don’t hate her for it because she’s smart and funny and talented. And, Olivia’s also really into sustainable fashion and living, which we love over here at HEUCY. Obviously. Check out her company Conscious Commerce (ww.wconscious.co) to read more about Olivia’s commitment to “Conscious Commerce – an experiment in living (and shopping) with a conscience.”

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HEUCY really loves Olivia’s street style, too. She looks confident, unruffled and captivating – even on the coldest days. Or when she’s making a deli run, plastic bag included. We’ve captured some of our favorite looks here with a little guide on how you can achieve the same look with HEUCY’s eco-friendly fashions!

1. Looking Like a Lady (with a busy schedule)

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Olivia may be in Paris in this shot…but the look is transferrable to any dynamic HEUCY Gal’s day.  Especially if you have a lot of meetings (friendly and otherwise) and a night out in your future.  Here’s how you can recreate this look:

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A) HEUCY’s Indigo Problem Solver Dress.  The ultimate day-to-night-to-whenever versatile dressing machine.

B) A Chanel jacket.  Check out vintage consignment stores like STA (secondtimearound.net) for less expensive options.  STA has locations across the U.S.

C) A Wilbur & Gussie Edith clutch bag.  Available online at wilburandgussie.com.  Whimsical, chic and practical.

2. It’s Saturday…I’m hanging out but I’ve still got sh*t to do!

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You too can have this look with a few quick fixes.

A) HEUCY’s Indigo Weekender Dress.  Incredibly comfortable, flattering and roomy.  Great for a weekend of snores and chores.

B) Atelje 71’s incredibly stylish, comfy and cool sandals.  Nee birkenstocks.  We heart this company and it’s founder (look for her in an upcoming HEUCY campaign) and our model is wearing Atelje 71 in all of our Spring shots!  Because they are so darn awesome.

C) A Vintage Fringe Bag.  These bags are everywhere right now but don’t go for the fake, cheap ones…we’ve spotted tons of gorgeous options (like this one) on eBay that you can feel good about buying.

3. Big Night Out…but you’re not feeling it

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Olivia is really pregnant in this photo, and we’re guessing she probably didn’t want to get all dolled up for the Oscars.  It’s tiring when you have to urinate every five minutes and you’re carrying another human inside your body.  A lot of us feel this way after a long week, pregnancy not included.  This is when comfort and style must merge.  Here’s how:

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A) HEUCY’s Bon Voyage dress from our Core Collection.  The adjustable side zipper shows just enough leg and the soft, sustainable jersey fabric is cozy enough to fall asleep in after your big night.

B) An Edie Parker clutch, personalized.  These are not cheap, but we love the brand because you’ll keep it forever, it’s beyond stylish and everything is made here in NYC.

C) Shoes are up to you.  They’ll be removed ASAP anyway!

And….D) Funny, cute partner who makes you smile, no matter how tired/bloated you may feel.

Happy Monday, gals!

xx,

The HEUCY Team

Spinning (Eco-Textiles) in Los Angeles

58 days until launch

Like Soul Cycle, spinning (eco-fibers) locally can help you breathe better. The HEUCY debut collection will be using two ecologically sound natural fibers derived from wood – Tencel and Modal (both certified sustainable by Lenzing) for our base fabrications. Our garments made from these fibers are going to make you look and feel tres chic while also minimizing the fashion industry’s impact on the environment. Here’s why –

Tencel is made with wood pulp from sustainable eucalyptus tree farms. Tencel textiles are created through an award-winning closed-loop process using milestone technology producing a fabric that is 100% biodegradable and certified by the International Forest Stewardship Council.

Modal is extracted from beech wood which puts down very deep roots and is thought to be unbeatable when it comes to improving the soil. Beech groves are also completely sustainable sources because the beech tree multiply by “rejuvenation” – requiring no planting or irrigation. Modal is the most luxurious cellulose fiber – soft, smooth, silky and so light that you hardly feel it.

I was able to visit our wonderful fabric supplier in Los Angeles this week. Here are pictures of their facilities – they are spinning, knitting, treating, dyeing and finishing the fabric right here in the USA.

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“Out to Lunch With Livia Firth”

80 days until launch

“Out to Lunch With Livia Firth”

Love this article in the current September issue of Vanity Fair featuring Livia Firth – eco-fashion activist (married to Colin Firth). She is inspirational in her drive and efforts to make the fashion industry greener and more thoughtful, but also seems accessible and unsanctimonious about her cause. I appreciate the following categorization of “sustainable”.

Her informal eco-stylishness defines her….her trousers, from the London shop Joseph, weren’t “eco” or “ethical,” however, but several years old and therefore “sustainable”.

Often having too hard of a line on what we should or should not wear, eat or do in order to be “eco” or “ethical” creates a bar that is unrealistic to achieve. Small steps to not be wasteful like wearing and re-wearing trusted garments (80 days until that is your trusted Heucy dress) also counts!

Livia is also seriously chic – she and her husband also made the best dressed couple list.

best dressed list – couples