Tag Archives: fashion

HEUCY Gals, We’ve Got You Covered…with the Cover Up Dress

The Cover Up_Bright Blue Mariner Stripe_Shot2The Cover Up-Casual

Here at HEUCY, every single dress and jumpsuit is thoughtfully designed, with our beloved HEUCY Gal’s needs in mind.  Some of the questions and considerations we mull over, throughout the design process, include:

Can she go, effortlessly, from drop-off to a morning meeting to work lunch to a mani/pedi (somewhat aspirational) to drinks with colleagues to dinner with friends…and then wherever the night takes her…in one dress?

Will she feel comfortable doing the multitude of things that make up her day?  Can she jump over puddles, walk briskly and/or run in this outfit?  In other words, will the fabric move with her rather than against her?

Can she wear this dress on a work trip, and not worry about being a mess of wrinkles at her 8am meeting and her 8pm client dinner?

Can she wear this jumpsuit on a long flight with the kids and still feel like a human when she arrives at her destination?

Can she get dirty in this dress, and not worry about it because it’s machine washable, sustainable fabric that can take the wear and tear of a HEUCY Gal’s life?

The answer to all of these questions is…YES!  The latest installment in the Spring collection, the Cover Up, is a testament to HEUCY’s commitment to YOU — and our goal to accommodate your dynamic, busy lifestyle.  Added value: it comes in a gorgeous bright blue mariner stripe that will remind you it’s Spring!  And then Summer.

Buy it now before it sells out, gals!

http://heucy.com/collections/dresses/products/the-cover-up

xx,

The HEUCY Team

Claudia Wu — A Perfect Ten in the Perfect Ten 2.0! Shop It Now on heucy.com!

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We had the pleasure of photographing HEUCY Gal Claudia Wu, the Co-Editor of Cherry Bombe magazine, on a sunny afternoon.  Cherry Bombe, in case you haven’t heard of it, is a kick-a** publication that Claudia and Kerry Diamond started to celebrate amazing women who love food.  They profile “women who do cool sh*t” — and the magazine is an ode to all things delicious — so it was a match made in heaven.  Check it out for some really great recipes and interviews with inspiring, interesting, dynamic women.

Claudia was the perfect “real life” example of how versatile the Perfect Ten dress is…because when Claudia isn’t designing and editing, she’s doing some pretty cool sh*t herself.  We’re psyched to share some of her favorite things with you.

1) What is your favorite vacation spot of all time?

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This is a tough one to answer since there are so many places I’d still like to go, but I had an amazing time driving around Sicily a few years ago.  (This is also on our top ten list of where we want to go…check out AFAR magazine’s Palermo travel guide as a starting point!)

2) What is your favorite food?

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Dark chocolate. (We concur, and love Mast Brothers because it comes from Brooklyn and it’s simply beyond).

3) What are you currently reading?

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Blood, Bones & Butter: The Inadvertent Education of a Reluctant Chef. It’s Gabrielle Hamilton’s memoir. She owns the restaurant Prune in New York City. She’s just as amazing a writer as she is a chef.

4) What’s your favorite HEUCY outfit?

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I’m torn between The Perfect Ten, The Weekender and The Burnout. They’re perfect for different occasions! (Don’t worry…you’re not missing something…the Burnout will be released next month! We have some great shots of Claudia in it, too! Stay tuned 🙂

5) If I had twenty free minutes right now, I would…

Take a nap or get a quick massage!

Monday’s Musing…on a Tuesday

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A few months back, we were obsessing over Carrie Mathison’s choice of accessories. A cross-body bag didn’t seem like the smartest choice for a CIA operative in Pakistan, especially when she’s being chased by bad guys. But we’ve let that go, as we’ve noticed how fabulous a cross-body bag would look with our Nordic Spring styles. Once again, Carrie, you were right.

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Alas, we have to wait many months to see how Carrie’s wardrobe choices and love life evolves. Fortunately, House of Cards is now available on Netflix! We can throw down our books and binge watch five episodes at a time, as one is meant to do, regardless of wake-up time and other more serious obligations.

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And as we watch House of Cards, we can’t help but analyze Claire Underwood’s wardrobe. If anyone has a uniform, it’s this first lady. Claire is much more high fashion than Carrie, natch (no pant suits in sight)…but her style also lacks a comfort that could benefit the busy days and nights of WOPOTUS. Maybe Claire wouldn’t be so darn mean and conniving if she weren’t packed into a tight, unforgiving pencil skirt?  Perhaps the scheming would stop, or lessen a bit, if Claire was wearing the Alter Ego jumpsuit and daydreaming about her more innocent days as a Harvard undergrad?

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We can see that Claire loves a very well-tailored garment, and that won’t change. But with all that back-stabbing, manipulation, running around the Capitol and – literally — running…we think Claire should incorporate some HEUCY sustainable jersey into her life. It would accommodate her active lifestyle much better than those stiff dresses and tight blazers. And we think the environmental lobbyists would go crazy over her eco-friendly fashion.

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Here are our top 5 picks for Claire, just in time for Spring and the cherry trees abloom.

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The Date Night in feather print. Lots of allusions to eggs and feathers in episode 2. Again, we won’t go there…but we do think the print would look FAB on Claire and could be perfect if she decides to escape D.C. again to visit an old amour. This dress is so easy to pack and it doesn’t wrinkle. (Remember, last time, she didn’t even change clothes. This could fit into her Celine bag).

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The Alter Ego in gray bamboo microstripe. Gray is such a House of Cards color…and this jumpsuit is perfect for lounging on the White House couch, lobbying senators for that coveted UN appointment.

Weekender

The Weekender in Indigo. We can’t wait to release this style very soon (stay tuned). Once campaigning starts, Claire will need this dress. She’s obviously very disciplined about what she eats…but chicken wings and donuts are part of the job when want red state votes. (I come from one, so I’m not judging). A little looser fabric around the middle can’t hurt when the photo-op snacking starts. Sorry, Claire. But it must be done for the sake of the country.

ProblemSolver

The Problem Solver. This dress is great for women like Claire, who love to run and who always have problems that need solving. She could throw this on after a jog around the Mall, and quickly pop into Hector Mendoza’s office to tell him what she really thinks.   A “hothead”, Mr. Mendoza, would not wear a cool dress like this.

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The Burnout. We haven’t finished Season 3 yet (don’t tell us the ending!), so we’re still placing bets on what happens. I’m thinking Claire finally has a crisis of conscience and she decides to run off to the Greek Isles with her ex-amour, the cute photographer.  A Mediterranean diet and lots of sunshine could do her a world of good.

Which leads to a spin-off…the photog is actually a CIA Operative who has had a fling with Carrie Mathison. A Claire/Carrie face-off would be phenomenal, don’t you think?  In jersey, of course.

xx,

The HEUCY Team

Oscars Inspiration…and Validation

Neil Patrick Harris

As we develop our next collection, we found last night’s bevy of Oscar beauties very inspiring.  This would include Neil Patrick Harris (nee Doogie Howser), who seems to only improve with age.  Not sure if he’s doing the paleo diet, but we should research. (We also loved Patricia Arquette’s speech on equal pay for women, natch).

But I digress.  We picked some of our favorite looks from last night and wanted to share them with you.  Feel free to comment.  Many of us can’t afford the Chopard jewels and the hand-sewn couture gowns…but fortunately, a lot of the “trends” from last night do translate to everyday dressing.  Specifically, in terms of qualities we always consider here at HEUCY when designing new garments.  Such as:

1. Showing a little leg.  I think the average price of one of these gowns is in the five figures.  HEUCY’s Date Night dress with revealing side zipper is under $200, and because it’s jersey, you can wear it on the plane to the 2016 Oscars event and it won’t wrinkle.  A true bargain, if you ask me.

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2. Collarbones.  This may be the most flattering part of a woman’s body, and we like to show it off in a lot of our styles.  Lupita’s (yes, in our dreams she’s in a HEUCY dress and we’re on a first name basis) take on showing off her decolletage is super chic.

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3. Shoulders.  Another area where you can’t really gain weight.  We thought Reese’s dress was grown up but young at the same time, which is a “look” we always try to go with in HEUCY’s designs.

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4. As Many Shades of Grey (or Gray) As You Want.  Laura Dern and Naomi Watts’ gorgeous dresses reminded us why we chose to produce the Spring ’15 Date Night and jumpsuit in a grey bamboo microstripe.  50 stripes of grey is good for any girl, since this color is universally flattering and a bit more uplifting than black.  (Even though we’re huge proponents of black, just not all of the time).

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5. Black.  Oh, wait, did we just mention we don’t wear black all of the time?  It’s sort of an 80/20 mix these days.

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Cate Blanchett…doesn’t f’ around.  The next time we throw on the HEUCY Core collection, we’re pairing it with turquoise.  Maybe she’ll loan that necklace to us!

Until then…here’s a link to the full list of last night’s winners courtesy of ET Online. http://www.etonline.com/awards/oscars/160085_oscars_2015_full_winners_list/

We fell asleep somewhere between sound mixing and best picture.  Dreaming of the next collection, so we can bring a little practical glamour to your lives.  Stay tuned!

xx,

The HEUCY Team

Spinning (Eco-Textiles) in Los Angeles

58 days until launch

Like Soul Cycle, spinning (eco-fibers) locally can help you breathe better. The HEUCY debut collection will be using two ecologically sound natural fibers derived from wood – Tencel and Modal (both certified sustainable by Lenzing) for our base fabrications. Our garments made from these fibers are going to make you look and feel tres chic while also minimizing the fashion industry’s impact on the environment. Here’s why –

Tencel is made with wood pulp from sustainable eucalyptus tree farms. Tencel textiles are created through an award-winning closed-loop process using milestone technology producing a fabric that is 100% biodegradable and certified by the International Forest Stewardship Council.

Modal is extracted from beech wood which puts down very deep roots and is thought to be unbeatable when it comes to improving the soil. Beech groves are also completely sustainable sources because the beech tree multiply by “rejuvenation” – requiring no planting or irrigation. Modal is the most luxurious cellulose fiber – soft, smooth, silky and so light that you hardly feel it.

I was able to visit our wonderful fabric supplier in Los Angeles this week. Here are pictures of their facilities – they are spinning, knitting, treating, dyeing and finishing the fabric right here in the USA.

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“Work-Life Integration”

66 days until launch

“Work-Life Integration”

I recently came across this article on zady.com. It really struck a chord as I imagine we are all feeling that “Sunday night dread” of fall approaching – when the impending onslaught of serious obligations and packed schedules start to give us heart palpitations. When we are thinking, “how do I achieve a better work-life balance this year”?

The article refreshingly states:

Let’s look at the phrase “work-life balance” more closely. Balance implies that two separate forces are involved, each pulling in a different direction. Which is exactly how we’ve put it into practice: We divide our work life and our home life into church and state, and thereby set them up for conflict.

She challenges the reader to think more in terms of work-life “integration” instead of “balance” – recognizing that one does not have to be such an out-of-place intrusion on the other.

Here at HEUCY we have been thinking hard about who our woman is, how she will wear each piece, how she will be able to care (or not since she is busy) for each piece. These pieces are crafted for women who strive for this integration – for those who don’t want to think so rigidly about work-wear and life-wear. She wants effortless style – to be comfortable but chic. We want to offer an option that fills the void between twin sets paired with mid-rise khakis and yoga pants (please ladies, those are not meant for outside the gym). Try this instead:


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