Tag Archives: french women

French. Translated.

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At HEUCY, we are crushing on French women in general.  They defy our 21st century puritanical “wisdom” — dairy, alcohol, sugar, caffeine and cigarettes seem to make these women look better than us.  While we drink our green juices and pound out e-mails and cross off to-do lists, our counterparts in Paris are eating steak frites and having boozy lunches.  (Our biggest girl crush now is Mimi Thorisson, whose blog Manger is a must-read for any HEUCY Gal.  She cooks, parents, works, writes, grows wine…and clearly enjoys eating.  Love her.)

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I know this isn’t news to anyone.  Countless books and articles have been written on the topic.  So why am I writing about it now?  Well, HEUCY thinks the most inspiring thing about French ladies is their ability to look great — nay, amazing — at all times of the day.  Their casual, “day” dressing looks chic and effortless.  You don’t see a lot of workout gear on the Champs Elysees.  And French women prove that it’s possible to keep a few, well-made pieces — a uniform — in the closet, and use your personal style to make your clothes, and YOU, look great.  HEUCY wants to bring this French ethos to American ladies who are craving the same French look…via thoughtful, American-made garments.  Because, guess what?  American women are pretty awesome too.  Yes, that would be you 🙂

Here’s our across-the-pond translation of the HEUCY #ProblemSolver going from day-to-night…this is a dress that screams “Audrey Tatou cute meets Marion Cotillard cool meets the reality of modern woman’s crazy life.”  And in the spirit of classic, timeless dressing, all of the accessories are “HEUCY’s own” — including the martini fixins for a night out on the town and our fave @wilburandgussie bag.

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Enjoy the week.  And the weeknights!

xx,

The HEUCY Team