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Introducing…our two latest HEUCY Gals

Yesterday was one of those days where time flies by, but you’re having so much fun you don’t realize it!  We know, firsthand, that this is not always the case…so if you want to live vicariously, read on about our shoot yesterday and the incredible HEUCY Gals (nee “real life” models), Robin and Asa, we were lucky enough to photograph.  Hopefully they will inspire you too.

Setting: it’s 10:30am, on a Thursday.  Suwha and I are consuming our third (or fourth?) cups of coffee, working.  At that moment, a beautiful, statuesque, cheerful woman appears at the door of HEUCY HQ.  It is Robin Wilson, our first model for that day.  We knew Robin was attractive.  And we knew that she was an entrepreneurial powerhouse; her second book, Clean Design: Wellness for Your Lifestyle just came out (she’s currently in the midst of a 12 city tour now to promote it) and she is the CEO of Robin Wilson Home, a line of eco-friendly home products that is sold at Bed, Bath & Beyond.

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We wanted to photograph Robin partly because of her advocacy of green living, a natural synergy with HEUCY.  But as we chatted with Robin after she arrived, Suwha and I realized that we had won the model lottery!  Not only would Robin look amazing in a potato sack (I mean, those arms…), but she also had a lot of invaluable business advice for us.  Robin has been incredibly successful in a variety of roles, and she has learned a lot along the way.  And, because Robin had been a model back in the day, she was a natural in front of the camera.  Robin is also a mom, and she successfully juggles her growing empire with being a doting parent.  It was really encouraging to talk with her about motherhood and running a business.

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After bidding Robin adieu, and best of luck on her book tour, we trekked to Williamsburg, Brooklyn to photograph our other new lady crush Asa Larsson.  Picture Gwyneth Paltrow with a shorter haircut and a slight Swedish accent.  Asa Larsson had been head of PR at Marc Jacobs for years, and she made the brave choice to leave one of the most coveted jobs on the planet after her adorable son Odin was born.  She decided to pursue a path that was just as creative and challenging, but more flexible than that of high fashion PR.

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Asa and her husband David recently launched ATELJÉ 71, a line of Swedish-inspired shoes that are featured throughout HEUCY’s Spring 2015 look book.  They are seriously some of the coolest shoes we’ve ever seen.  When our stylist Kristen Ingersoll introduced us to ATELJÉ 71, we said we had to meet the founders because “Nordic Spring” was our inspiration for this season…and because ATELJÉ 71 and HEUCY are brands rooted in the same conventions and aesthetic.  Both are focused on creating beautiful and thoughtful design for strong, dynamic women…who do a lot of sh*t and who move around a lot!  These women need a practical, chic uniform to accommodate a full life.

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I don’t exaggerate when I say I wanted to move into Asa’s apartment.  I was really hoping she and David would adopt me, so I could just hang out on their sick terrace (that view!!) all evening and drink wine and laugh and chat about life.

But, alas, we needed to give Asa, David and Odin some space since they had hosted us for a few hours and Asa and David had to get ready for a night out on the town…as cute couples do.  Yesterday was one of those days when you realize how important it is to get out and meet women like Robin and Asa to get inspired, and to feel connected to the world around you.  This is especially true now, when so many people have lives and careers that are more gray than black and white.

More photos to come.  Until then, happy May Day and TGIF!

xx,

The HEUCY Team

HEUCY Gals Galore!

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Yesterday was a #HEUCYGal extravaganza!  We photographed some of our favorite ladies in their own HEUCY…and asked them to style it their way.  Nicola wore Chanel booties, Andy wore Manolos…and Susan, our factory owner, wore some super-cool sneakers with her #AlterEgo jumpsuit.  Susan also brought another accessory — her two daughters — to the shoot!

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These HEUCY Gals brought some other important items — their personalities and a sense of humor — to the shoot, which made yesterday inspiring in so many ways.  We had some champagne and chatted about all of the different, interesting things everyone is doing.  Cards were exchanged.  Nicola recently launched a men’s styling business called Harrison Style, and she’s writing for “Downtown” magazine on the side.  Vanessa’s photography business is taking off, and we shot in her new studio space.  Andy is a super-agent working on insanely cool projects and the Snyder sisters continue to quickly make their way up the ladder at Google.  Jerry, our makeup artist, was joking that his 28th birthday was a few days earlier…and when I thought about it, I realized that I’m reaching 40 soon but the really interesting journey is just getting started.  (Apologies if this sounds cheesy…but it comes from the heart).

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Here at HEUCY, we’ve been incredibly encouraged and excited by the support our collection has gotten.  And our success would not be possible without women like these HEUCY Gals.  Thank you, Erika, Kate, Nicola, Andy and Susan for letting us photograph you!  And for making HEUCY yours…because our concept is built around enabling women like you — women with full, crazy, interesting, busy lives — to do what you do, without having to worry about the little things.  Who has time for that, anyway?

Have a great weekend!

xx,

The HEUCY Team