The sun has finally reappeared here in New York, and it’s making us think of plants…and a cool brand we met at Northern Grade HER this past weekend. It’s called Gamine, and was started by Taylor Johnston, a horticulturalist at the Isabella Stewart Gardner Museum in Boston. Taylor found that there wasn’t any stylish and durable workwear out there for women who are really, i.e. literally, getting their hands dirty…so she created Gamine. Everything is manufactured by the King Manufacturing Company, the oldest cut-and-sew factory in the United States. Love this, and Gamine’s transparency.
Our sustainable jersey is definitely versatile and you can seriously live in it (for instance, I wore my Perfect Ten yesterday while putting our Christmas tree up, and while vacuuming the millions of tiny fir needles that appeared, at meetings, then to a holiday party)…but if you are looking for denim, specifically, that will withstand a TON of wear and tear — this is it. And it’s cute. And it doesn’t come in pink, natch 🙂
Taylor and her husband are incredibly nice and we loved meeting them. Check out their site to learn more about Gamine and what’s next (the dungarees are on back-order but you can add your name to the wait list).
If you want something sooner (we get it), Gamine has collaborated with Jungmaven, the LA-based cult brand that makes eco friendly hemp + organic tees, to create a work shirt. Could be a great gift for yourself or someone you love.
xx,
The HEUCY Team
HEUCY 