Tag Archives: womenswear

Monday’s Musing…Homeland, Again

Okay, I promise we are NOT obsessed with Carrie Mathison.  We do not have a string map of her whereabouts on our wall here at HEUCY…but we can’t stop ourselves from discussing Carrie’s wardrobe choices.  If you are like us, and you watch the show every Sunday night, you know that Carrie has now moved to Islamabad.  She is a badass CIA Station Chief — and she wears pantsuits pretty much all of the time.  We understand why Carrie is doing this.  She has to carry her weight in a man’s world, and the suit (like that cross-body bag) is her armor.  But Carrie, it doesn’t have to be this way.

Here are a few outfits that Carrie should have packed in her bag, en route to her new gig in Pakistan:

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1. The HEUCY #PerfectTen dress.  Carrie could sleep in this dress, and wear it for an entire week.  A change of accessories (scarves, belts, sweaters) can transform this dress and make it look different every time it’s worn.  Carrie’s colleagues don’t seem particularly fashion-conscious (they do work in a counter-terrorism unit, after all) but they’d probably give her props for showing just a little bit of leg and looking official at the same time.

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2. The HEUCY #AlterEgo jumpsuit.  We know that Carrie has to step out of her office sometimes for a variety of dangerous missions.  This jumpsuit is versatile enough for high-speed chases in the Markaz, and sexy enough for seducing potential sources.

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3. The HEUCY #BonVoyage.  If Carrie is riding in buses, planes and various military vehicles, she needs to be wearing a comfortable travel outfit.  This dress is long enough to keep your legs warm, and an adjustable zipper for comfort…or who knows what else.  In Carrie’s world, there are lots of possibilities!  Peter Quinn, anyone?

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She should also have a pair of good trainers, like these awesome sustainably made ones from Adidas x Stella McCartney.

And obviously, an iPhone charger.  The other details we’ll leave up to the experts.

xx,

The HEUCY Team

Spinning (Eco-Textiles) in Los Angeles

58 days until launch

Like Soul Cycle, spinning (eco-fibers) locally can help you breathe better. The HEUCY debut collection will be using two ecologically sound natural fibers derived from wood – Tencel and Modal (both certified sustainable by Lenzing) for our base fabrications. Our garments made from these fibers are going to make you look and feel tres chic while also minimizing the fashion industry’s impact on the environment. Here’s why –

Tencel is made with wood pulp from sustainable eucalyptus tree farms. Tencel textiles are created through an award-winning closed-loop process using milestone technology producing a fabric that is 100% biodegradable and certified by the International Forest Stewardship Council.

Modal is extracted from beech wood which puts down very deep roots and is thought to be unbeatable when it comes to improving the soil. Beech groves are also completely sustainable sources because the beech tree multiply by “rejuvenation” – requiring no planting or irrigation. Modal is the most luxurious cellulose fiber – soft, smooth, silky and so light that you hardly feel it.

I was able to visit our wonderful fabric supplier in Los Angeles this week. Here are pictures of their facilities – they are spinning, knitting, treating, dyeing and finishing the fabric right here in the USA.

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“Work-Life Integration”

66 days until launch

“Work-Life Integration”

I recently came across this article on zady.com. It really struck a chord as I imagine we are all feeling that “Sunday night dread” of fall approaching – when the impending onslaught of serious obligations and packed schedules start to give us heart palpitations. When we are thinking, “how do I achieve a better work-life balance this year”?

The article refreshingly states:

Let’s look at the phrase “work-life balance” more closely. Balance implies that two separate forces are involved, each pulling in a different direction. Which is exactly how we’ve put it into practice: We divide our work life and our home life into church and state, and thereby set them up for conflict.

She challenges the reader to think more in terms of work-life “integration” instead of “balance” – recognizing that one does not have to be such an out-of-place intrusion on the other.

Here at HEUCY we have been thinking hard about who our woman is, how she will wear each piece, how she will be able to care (or not since she is busy) for each piece. These pieces are crafted for women who strive for this integration – for those who don’t want to think so rigidly about work-wear and life-wear. She wants effortless style – to be comfortable but chic. We want to offer an option that fills the void between twin sets paired with mid-rise khakis and yoga pants (please ladies, those are not meant for outside the gym). Try this instead:


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knitwear redefined: n/a/m

71 days until launch

My talented friend and former colleague Kiyeon Nam just launched her own beautiful knitwear collection called “n / a / m.” http://www.kiyeonnam.com/. This collection redefines the boundaries of knitwear – (no boring sweater twin sets here).  Inspired by nature, art and music, each piece is unique, thoughtful and gets more interesting as you examine the details of the stitches. These gorgeous pieces will be available next spring – check out her website for retailers coming soon!
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Gray is the New Black

74 days until launch

The forces that move the fashion needle have spoken and gray just might be the new black.  Bill Cunningham of the NYT featured it as the IT color on the streets of NYC for this summer (image from his piece “Gray Is The New Black” pictured above), while Gwyenth Paltrow proclaims (on GOOP) that it is a MUST for the Fall.

http://www.nytimes.com/2014/08/10/fashion/bill-cunningham-gray-matters.html

http://www.goop.com/journal/get/297/fall-fashion-update

We could not agree more.  Gray is both sophisticated and versatile.  Lucky for us at Heucy, gray will be a STAR feature in our debut.  Below are two amazing paintings featuring gray that served as inspiration for the fall collection.  Both works are at the Whitney Museum of American Art – more breathtaking in person – go see it!

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Top: Barnett Newman, The Promise

Bottom: Pat Steir, September Evening Fall

“Out to Lunch With Livia Firth”

80 days until launch

“Out to Lunch With Livia Firth”

Love this article in the current September issue of Vanity Fair featuring Livia Firth – eco-fashion activist (married to Colin Firth). She is inspirational in her drive and efforts to make the fashion industry greener and more thoughtful, but also seems accessible and unsanctimonious about her cause. I appreciate the following categorization of “sustainable”.

Her informal eco-stylishness defines her….her trousers, from the London shop Joseph, weren’t “eco” or “ethical,” however, but several years old and therefore “sustainable”.

Often having too hard of a line on what we should or should not wear, eat or do in order to be “eco” or “ethical” creates a bar that is unrealistic to achieve. Small steps to not be wasteful like wearing and re-wearing trusted garments (80 days until that is your trusted Heucy dress) also counts!

Livia is also seriously chic – she and her husband also made the best dressed couple list.

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