66 days until launch
I recently came across this article on zady.com. It really struck a chord as I imagine we are all feeling that “Sunday night dread” of fall approaching – when the impending onslaught of serious obligations and packed schedules start to give us heart palpitations. When we are thinking, “how do I achieve a better work-life balance this year”?
The article refreshingly states:
Let’s look at the phrase “work-life balance” more closely. Balance implies that two separate forces are involved, each pulling in a different direction. Which is exactly how we’ve put it into practice: We divide our work life and our home life into church and state, and thereby set them up for conflict.
She challenges the reader to think more in terms of work-life “integration” instead of “balance” – recognizing that one does not have to be such an out-of-place intrusion on the other.
Here at HEUCY we have been thinking hard about who our woman is, how she will wear each piece, how she will be able to care (or not since she is busy) for each piece. These pieces are crafted for women who strive for this integration – for those who don’t want to think so rigidly about work-wear and life-wear. She wants effortless style – to be comfortable but chic. We want to offer an option that fills the void between twin sets paired with mid-rise khakis and yoga pants (please ladies, those are not meant for outside the gym). Try this instead:
67 days until launch
We conducted a poll in early July asking you to opine on the best option for the Heucy logo label. Option 6 was the most popular choice, and now we can all agree that you – the readership – has great taste. This label was printed locally on herringbone patterned cotton ribbon.
71 days until launch
Yesterday was the photo shoot for the debut HEUCY collection. Thankfully all the samples made it on time and all looked GREAT. Whew! Here are some of the behind the scenes shots. More images to come soon…..
71 days until launch
My talented friend and former colleague Kiyeon Nam just launched her own beautiful knitwear collection called “n / a / m.” http://www.kiyeonnam.com/. This collection redefines the boundaries of knitwear – (no boring sweater twin sets here). Inspired by nature, art and music, each piece is unique, thoughtful and gets more interesting as you examine the details of the stitches. These gorgeous pieces will be available next spring – check out her website for retailers coming soon!
74 days until launch
The forces that move the fashion needle have spoken and gray just might be the new black. Bill Cunningham of the NYT featured it as the IT color on the streets of NYC for this summer (image from his piece “Gray Is The New Black” pictured above), while Gwyenth Paltrow proclaims (on GOOP) that it is a MUST for the Fall.
We could not agree more. Gray is both sophisticated and versatile. Lucky for us at Heucy, gray will be a STAR feature in our debut. Below are two amazing paintings featuring gray that served as inspiration for the fall collection. Both works are at the Whitney Museum of American Art – more breathtaking in person – go see it!
Top: Barnett Newman, The Promise
Bottom: Pat Steir, September Evening Fall
80 days until launch
“Out to Lunch With Livia Firth”
Love this article in the current September issue of Vanity Fair featuring Livia Firth – eco-fashion activist (married to Colin Firth). She is inspirational in her drive and efforts to make the fashion industry greener and more thoughtful, but also seems accessible and unsanctimonious about her cause. I appreciate the following categorization of “sustainable”.
Her informal eco-stylishness defines her….her trousers, from the London shop Joseph, weren’t “eco” or “ethical,” however, but several years old and therefore “sustainable”.
Often having too hard of a line on what we should or should not wear, eat or do in order to be “eco” or “ethical” creates a bar that is unrealistic to achieve. Small steps to not be wasteful like wearing and re-wearing trusted garments (80 days until that is your trusted Heucy dress) also counts!
Livia is also seriously chic – she and her husband also made the best dressed couple list.
best dressed list – couples
87 days until launch
Check out ” Goodbye To All That,” a great article that rings true to Heucy’s mission in the current (August) issue of ELLE by Meghan O’Rourke. The author writes about breaking up with the clothes she had once loved. She talks about her younger self who sought out bargains for “office-y” things with the occasional spend for the quirky and most likely odd discount designer item. She writes, “[t]he result was haphazard: half of my closet cheap fast fashion that pilled or frayed, half of it idiosyncratic high-end pieces bough on sale.”
She realized that her older self needed a more refined, edited and chic wardrobe. Listening to her new impulses to “buy less stuff, but of a higher quality, to shop less often, but in larger batches; and to make sure that each purchase plays a necessary role.”
Meghan, you just need one more item in that beautifully edited closet – a Heucy dress! 87 more days…